ATL, BTL… RIP? For many years the advertising industry has been comfortably defining campaigns and their media in terms such as ‘above-the-line‘ (ATL*), ‘below-the-line’ (BTL**) and more recently, ‘digital’. As the year’s pass, however, we’re increasingly finding that these established definitions are increasingly failing to categorise our choices. With each digital development introduced to the

Takdaneh Fresh New Packaging Design “…and the winner is, Zigma8!”, came the live Instagram feed announcement from Dr. Mehrdad Anvari on behalf of Takdaneh’s marketing and management team. Takdaneh is one of Iran’s leading fruit juice manufacturers and had recently put their repackaging project up for pitch among Iran’s top branding and advertising agencies such

How knowledge sharing in Iran is a big win for all “There is no wealth like knowledge, and no poverty like ignorance“, is a quote by the Buddha that does not appear in our recently published book on Marketing, Branding and Advertising here in Iran. Among the 300 cutely coloured pages you can find a great

Successfully Selling Socially for Synergy Global Forum 2017 On February 20th this year, Tehran’s Milad Tower Conference Centre played host to the Global Synergy Forum 2017 — an event that brought some of the world’s most prominent speakers on business together with Iran’s budding business community. For this year’s event — Iran’s largest business event to date

How to advertise on Instagram in Iran while building a brand In many ways, Instagram is a digital shop window display – a place where we dress up our lives and increasingly dress up our businesses. In fact, what started as a very simple social media app has now grown to assist brands and businesses

How to advertise on Telegram in Iran and get the message out Telegram messenger is a messaging app in the the very loosest of terms. For Iranians it has become many things to many people. For some, a source of daily news through the various channels; for others, a means of entertainment with its inbuilt

Tasty Tips to Get Throught the Longest Night ‘Yalda’ is one of the most celebrated traditional events in Iran, marking the longest night of the year and the winter solstice. Every year, on December 21st, Iranians celebrate the arrival of winter, the renewal of the sun, and the victory of light over darkness – “Shab-e

Out-of-home advertising (aka OOH advertising or outdoor advertising) or out-of-home media (aka OOH media or outdoor media) is advertising that reaches the consumers while they are outside their homes.Outdoor advertising is considered a mass-market medium, just like broadcast, radio, TV, and cinema advertising. For this reason, it is better utilized for broad messages, branding, and

”How to advertise on Iranian television & Radio and make a bigger impression” According to a recent study by Tehran University on the media consumption habits of average Iranians, despite the Internet’s steady rise in popularity over the last few years, television remains the dominant medium in most Iran households. On average, the general population

Public Relations Agency in Iran Public relations agencies, as opposed to advertising agencies, simply promote corporations, organizations, companies, or individuals via editorial coverage. This is known as “earned” or “free” media — stories appearing on websites, newspapers, magazines, and/or TV programs — as compared to “paid media”, or advertisements. At Zigma8 | 360º Creative Communications

”Why we say we’re the top digital marketing agency in Iran” Welcome to this article! That you made it here and that you are reading this is most likely evidence of how digital marketing functions. You’ve maybe arrived here via a search engine or possibly through a social media platform, and in either case, we’ve

What is a Tagline and how does it fit into your company’s Brand Identity? Taglines influence consumer’s buying behavior by evoking an emotional response. A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and distinguishes the company from its competitors. A tagline is not to be confused with a