Finding Marketing Success in Iran for a Household Cleaning Brand
Tuesday, 04 January 2022 / Published in General
Brand identity combines what a brand says, its values, how it communicates the service/products, and what it wants people to feel when they interact with it. A brand identity is the personality of the business and a promise to customers. When Selda, the household hygiene manufacturer, decided to enter the local market, they needed to
Initiating an Out-of-home Advertising Campaign in Iran
Tuesday, 28 December 2021 / Published in General
Football as a mass enthusiasm phenomenon makes people worldwide part of something big, and the same story exists in Iran. Football in all its facets reaches an audience of millions, and that need for passion and belonging predominates in and out of every stadium. Especially in the context of major events such as the Football
Planning the Brand Design to Start the Marketing and Advertising Campaign in
Tuesday, 21 December 2021 / Published in General
Promoting an advertising campaign in Iran for a European brand can become a challenge as audiences need to be convinced that the quality is intact and guaranteed. This was the case with Fuhlen’s advertising campaign. We needed a clear linear plan for marketers to follow. Identifying business goals, researching keywords, targeting audiences, creating media plans,
We at Zigma8 advertising agency started the marketing campaign in Iran for Sepehr Monavar Group
Tuesday, 14 December 2021 / Published in General
Implementing a brand design in Iran for a Multi Brand Business  Brand architecture is the core relationship between brands within an organization and how they interact with one another. When an organization grows and appeals to different audiences through different product lines or acquisitions, brand architecture is the key system that ensures each type of
How La Brioche Pastry Found Success with a Brand Redesign in Iran?
Tuesday, 07 December 2021 / Published in General
Anyone who has traveled to France has surely walked into a French pastry with a heavenly smell, only to find a colorful, luxurious array of delicious desserts and cakes in the vitrine. Since the French have their baking recipes down to an art, French-style pastries are now sold in bakeries worldwide. People are now able
The importance of Farsi content creation for different kinds of Persian video production in Iran
Tuesday, 30 November 2021 / Published in General
The importance of Farsi content creation Persian or Farsi is spoken in the Islamic Republic of Iran, Afghanistan (Dari), and Tajikistan (Tajiki). For the time being, approximately 120 million people speak Persian or Farsi as their mother language or their second language. Considering the number of Farsi speakers and the influence it has in the
Zigma8 won a total of 7 gold awards at the Content Marketing Creators Awards 2021 (CMCA)
Wednesday, 24 November 2021 / Published in General
We’re on cloud 9 as Zigma8 wins 7 CMCA top awards! They say that you make your own luck in this world, and we kind of agree. Having said that, how much luck did we create for ourselves in recently winning 7 international gold awards, or were just plain lucky? Our award-winning Iranian agency So,
how much digital marketing campaigns in Iran have influenced marketers' success
Tuesday, 16 November 2021 / Published in General
People’s lives are becoming easier thanks to advancing technology and global internet access. Today, the Internet’s importance and power in business success should not be ignored since it benefits almost all small to large businesses. And one of the most powerful methods in this approach is digital marketing campaigns. As a B2B company, you understand
the winners of the Iranian real estate market.
Tuesday, 09 November 2021 / Published in General
According to statistics, Iranians bought housing units in Turkey 20% more compared to the same period in the previous year during the first six months of the year. In light of the sharp decline of the local currency Rial, Iranians are rushing to purchase real estate in Turkey, Oman, and UAE primarily to safely invest their
the most important challenges of online advertising in Iran for a digital marketer
Tuesday, 02 November 2021 / Published in General
Today, Iranian consumers are leaning on digital media more than ever. Video is becoming a great revenue-generating sector for advertisers in Iran as broadband Internet is becoming more accessible and affordable. As a result, Iranian publishers are focusing more on creating video content since advertisers see video as a more robust form of advertising, especially
an international home appliances brand development in Iran
Tuesday, 26 October 2021 / Published in General
The home appliances market in Iran is one where customers need to be armed with a flowchart for how to go about making a purchase. As with most markets, some brands do well in home appliances brand development campaigns in Iran, but, sensitivities to cultural signifiers play an important part in Iran as well. Evvoli,
a successful strategy of advertising health & beauty in Iran
Tuesday, 19 October 2021 / Published in General
Advertising health & beauty products in Iran directly depends on the market which is second to Saudi Arabia in the MENA region, recently enjoying 6% year-on-year growth. This growth is irrespective of international sanctions placed on Iran which have, as a result, created two main market shifts. The first of which is a shift in
To attract your audience members on a deeper level through inbound marketing strategies in Iran, optimize all of this content with a Farsi SEO strategy
Tuesday, 12 October 2021 / Published in General
Iran has an awesome culture that varies from north to east and south to west of this enormous ancient country. Creating fascinating content which communicates the lifestyle of people and how they live in different locations and areas can be a great idea for inbound marketing strategies in Iran. These strategies will help you effectively
four reasons that digital advertising spending is surpassing TV advertising in Iran
Tuesday, 05 October 2021 / Published in General
TV advertising in Iran has had an enormous budget increase during the past 2 years, and yet, conversely, TV viewing considerably has decreased in the same time. In the past years, TV was almost the sole platform of media in Iran you could have to target a massive market during golden hours – but now, people
Creative marketing campaigns in Iran promote services and products through different kinds of media
Tuesday, 28 September 2021 / Published in General
Creative marketing campaigns in Iran promote services and products through different kinds of media, such as TV, radio, print and production, and online or digital platforms. Campaigns are not solely reliant on advertising and can include demonstrations, video conferencing, and other interactive techniques. Companies and brands operating in tightly competitive markets and franchisees can plan for many marketing
8 steps by experience for a successful brand launch campaign in Iran
Tuesday, 21 September 2021 / Published in General
If you are planning to launch a new brand in Iran digitally, without a doubt you should make sure that the launch is done without mistakes. So, how can you draw the attention of the audience to a successful brand launch?  Below are 8 steps by experience for a successful brand launch campaign in Iran.
How to do advertising budget estimation and dedication in Iran to run a successful marketing campaign
Tuesday, 14 September 2021 / Published in General
The time a potential client reaches to us for a marketing & advertising campaign in Iran, this is our responsibility to ask this question: “What is your marketing budget?” Unless you’re in marketing, a majority of people don’t have the slightest notion about how to do advertising budget estimation and dedication in Iran to run
hiring a top digital marketing agency in Iran is a necessary part of success for businesses in Iran
Tuesday, 07 September 2021 / Published in General
A top digital marketing agency in Iran can assist you with your digital world by generating splendid digital marketing strategies that are entirely associated with your business purposes for Iran! Considering the fact that the digital world is growing every day, a top digital marketing agency in Iran is growing with it as well. Their
how you can find a top digital marketing agency in Iran
Tuesday, 31 August 2021 / Published in General
In this article, we will explain how you can find a top digital marketing agency in Iran through 4 critical tips; from numerous testimonials to perfect internal growth to professional delivery. 1. Testimonials From International Clients Play an Important Role in the Game What we can say about testimonials is that they are encouraging reviews that
set of rules and principles about advertising and marketing In Iran
Tuesday, 24 August 2021 / Published in General
Before running a new business in Iran, especially the ones related to e-commerce, it requires a vast and thorough notion of the rules and regulations of e-commerce advertising and marketing in Iran in this regard. Iran, in its own way, is quite different from other countries due to the nature of its constitution and its
TOP