Brand identity combines what a brand says, its values, how it communicates the service/products, and what it wants people to feel when they interact with it. A brand identity is the personality of the business and a promise to customers. When Selda, the household hygiene manufacturer, decided to enter the local market, they needed to

Football as a mass enthusiasm phenomenon makes people worldwide part of something big, and the same story exists in Iran. Football in all its facets reaches an audience of millions, and that need for passion and belonging predominates in and out of every stadium. Especially in the context of major events such as the Football

Promoting an advertising campaign in Iran for a European brand can become a challenge as audiences need to be convinced that the quality is intact and guaranteed. This was the case with Fuhlen’s advertising campaign. We needed a clear linear plan for marketers to follow. Identifying business goals, researching keywords, targeting audiences, creating media plans,

Implementing a brand design in Iran for a Multi Brand Business  Brand architecture is the core relationship between brands within an organization and how they interact with one another. When an organization grows and appeals to different audiences through different product lines or acquisitions, brand architecture is the key system that ensures each type of

Anyone who has traveled to France has surely walked into a French pastry with a heavenly smell, only to find a colorful, luxurious array of delicious desserts and cakes in the vitrine. Since the French have their baking recipes down to an art, French-style pastries are now sold in bakeries worldwide. People are now able

The importance of Farsi content creation Persian or Farsi is spoken in the Islamic Republic of Iran, Afghanistan (Dari), and Tajikistan (Tajiki). For the time being, approximately 120 million people speak Persian or Farsi as their mother language or their second language. Considering the number of Farsi speakers and the influence it has in the

We’re on cloud 9 as Zigma8 wins 7 CMCA top awards! They say that you make your own luck in this world, and we kind of agree. Having said that, how much luck did we create for ourselves in recently winning 7 international gold awards, or were just plain lucky? Our award-winning Iranian agency So,

People’s lives are becoming easier thanks to advancing technology and global internet access. Today, the Internet’s importance and power in business success should not be ignored since it benefits almost all small to large businesses. And one of the most powerful methods in this approach is digital marketing campaigns. As a B2B company, you understand

According to statistics, Iranians bought housing units in Turkey 20% more compared to the same period in the previous year during the first six months of the year. In light of the sharp decline of the local currency Rial, Iranians are rushing to purchase real estate in Turkey, Oman, and UAE primarily to safely invest their

Today, Iranian consumers are leaning on digital media more than ever. Video is becoming a great revenue-generating sector for advertisers in Iran as broadband Internet is becoming more accessible and affordable. As a result, Iranian publishers are focusing more on creating video content since advertisers see video as a more robust form of advertising, especially

The home appliances market in Iran is one where customers need to be armed with a flowchart for how to go about making a purchase. As with most markets, some brands do well in home appliances brand development campaigns in Iran, but, sensitivities to cultural signifiers play an important part in Iran as well. Evvoli,

Advertising health & beauty products in Iran directly depends on the market which is second to Saudi Arabia in the MENA region, recently enjoying 6% year-on-year growth. This growth is irrespective of international sanctions placed on Iran which have, as a result, created two main market shifts. The first of which is a shift in

Iran has an awesome culture that varies from north to east and south to west of this enormous ancient country. Creating fascinating content which communicates the lifestyle of people and how they live in different locations and areas can be a great idea for inbound marketing strategies in Iran. These strategies will help you effectively

TV advertising in Iran has had an enormous budget increase during the past 2 years, and yet, conversely, TV viewing considerably has decreased in the same time. In the past years, TV was almost the sole platform of media in Iran you could have to target a massive market during golden hours – but now, people

Creative marketing campaigns in Iran promote services and products through different kinds of media, such as TV, radio, print and production, and online or digital platforms. Campaigns are not solely reliant on advertising and can include demonstrations, video conferencing, and other interactive techniques. Companies and brands operating in tightly competitive markets and franchisees can plan for many marketing

If you are planning to launch a new brand in Iran digitally, without a doubt you should make sure that the launch is done without mistakes. So, how can you draw the attention of the audience to a successful brand launch?  Below are 8 steps by experience for a successful brand launch campaign in Iran.

The time a potential client reaches to us for a marketing & advertising campaign in Iran, this is our responsibility to ask this question: “What is your marketing budget?” Unless you’re in marketing, a majority of people don’t have the slightest notion about how to do advertising budget estimation and dedication in Iran to run

A top digital marketing agency in Iran can assist you with your digital world by generating splendid digital marketing strategies that are entirely associated with your business purposes for Iran! Considering the fact that the digital world is growing every day, a top digital marketing agency in Iran is growing with it as well. Their

In this article, we will explain how you can find a top digital marketing agency in Iran through 4 critical tips; from numerous testimonials to perfect internal growth to professional delivery. 1. Testimonials From International Clients Play an Important Role in the Game What we can say about testimonials is that they are encouraging reviews that

Before running a new business in Iran, especially the ones related to e-commerce, it requires a vast and thorough notion of the rules and regulations of e-commerce advertising and marketing in Iran in this regard. Iran, in its own way, is quite different from other countries due to the nature of its constitution and its