Wednesday, 04 April 2018 / Published in On the media
Challenges of package design in an Iranian marcomms agency Finding the right balance between elegance and functionality can be a challenge. Clients are looking for creative packaging design in Iran that grab consumers’ attention and drive sales. At the same time, they’re looking for a functional design that meets durability and fulfilment requirements. The product
Wednesday, 07 March 2018 / Published in General
Iran, against the background of global sanctions and economic instability, continues to recover and grow at an exponential rate. Structural reforms and abolished sanctions are partly responsible for this revival, but the truth is, certain measures have also secured macroeconomic stability in Iran and reduced what was once a deeply concerning rate of inflation. So, if
Wednesday, 28 February 2018 / Published in General
Businesses that target online consumers with their marketing are always looking to find the next big trending locations in the digital world. Investment in marketing can help you stay ahead of the competition and attract more customers to your business. According to recent statistics, these trends are pointing to Iran as the next booming online
Zigma8 Advertising Agency Iran - social media marketing in Iran
Tuesday, 27 February 2018 / Published in General
How digital marketing works in Iran Content marketing is what connects potential customers to businesses, products, or services within their sphere of interest. Since social media is a digital platform that facilitates networking, we will expose you to concise but detailed information about how digital marketing works in Iran, and how to successfully do social
Friday, 23 February 2018 / Published in General
ATL, BTL… RIP? For many years the advertising industry in Iran has been comfortably defining campaigns and their media in terms such as ‘above-the-line’ (ATL*), ‘below-the-line’ (BTL**) and more recently, ‘digital’. As the years pass however, we’re increasingly finding that these established definitions are increasingly failing to categories our choices. With each digital development introduced
Tuesday, 16 January 2018 / Published in General
According to the American multinational technology conglomerate Cisco, 80% of all internet traffic will be video by 2019 — up from 64% in 2014. One might wonder if, without its national restrictions both on internet speed and content, online advertising in Iran could increase above that. Either way, the trend globally is undeniably in favor of
Thursday, 11 January 2018 / Published in On the media
The opportunity for top marketing agencies in Iran remains huge, so we explore the market and let you know of the opportunities for brands.
Thursday, 11 January 2018 / Published in On the media
To help you learn almost everything there is to know about Iran’s creative advertising and design industry, we’ve added answers to an interview with Zigma8’s CCO, Dr Mir Damoon Mir. Dr. Damoon Mir is the CCO of ZIGMA8 | 360º Creative Communications, the first Iranian advertising, marketing, and branding agency to become an affiliate member of
Sunday, 07 January 2018 / Published in General
In today’s busy business market, brand recognition reigns; customer engagement endeavors; and developing a competitive edge is essential. How can you best do this without necessarily spending big? You hire a top digital marketing agency in Iran, or elsewhere, to help connect your brand with its customers. You should do this where they want; when they want; and
Saturday, 06 January 2018 / Published in General
Not a week goes by that a multinational brand or even a large local player gets in contact with us to request a visit for a ‘getting-to-know-you’, and a ‘getting-to-know-the-market’ meeting. In these meetings, we make an effort to get-to-know the needs and concerns of those in charge of steering the marketing communications through what
Saturday, 23 December 2017 / Published in On the media
Despite Trump, Iran remains an exciting proposition for the marcomms industry Back in late 2008 to early 2009, there was a good deal of optimism in America and much of the developed world; surprising really, given that we’d just suffered the worst financial meltdown in more than 80 years. So what does this mean for
Tuesday, 28 November 2017 / Published in General
Branded gifts, corporate gifts, business gifts, promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts are all articles of merchandise branded with a company logo and used in marketing and communication programs. They are given away to promote a brand. Simple enough, right? Well, not really. If you’re looking for promotional or advertising