If there’s one thing that we learned from 2020 and 2021 and their offerings, it is that we need to go digital now! While many traditional types of marketing in Iran have been shut down or restricted, the digital world saved us all, and it is booming like never before.
2022 is the real-time to take advantage of this opportunity and grow your business now more than ever. Regardless of your industry or company size, digital marketing is the best way to upscale your business. However, building a company and revenue need the best digital marketing strategies on your side.
But which strategies are beneficial for you? How could you choose the best ways of digital marketing in Iran? To help you hit your marketing goals, we brought you the top digital marketing strategies for businesses in Iran to help you dominate the online world.
What is Digital Marketing Strategy and Why Do You Need it?
A digital marketing strategy is considered a marketing plan that showcases and outlines how a business will achieve its goals through online channels such as social media or search. It will summarize which online channels and digital marketing tactics a business will use and how much it will invest in them.
Some valuable examples of digital marketing strategies in Iran include social media campaigns that accompany influencers and partnerships, a content marketing strategy that uses leads to drive leads, or a SEO marketing strategy that uses target keywords to rank a brand on top of the Search Engine Result Pages (SERPs).
Your business lacks a thorough map for achieving its goals and objectives without online marketing. Therefore, establishing a digital marketing strategy is a must. A marketing strategy helps you understand what your business needs and how you can accomplish it. If you choose a well-known full-service digital marketing agency in Iran, like Zigma8, you can ensure that you follow a smart path towards a successful business.
Top Digital Marketing Strategies for Businesses in Iran
Now, let’s look at some of the most powerful digital marketing strategies for businesses in Iran today.
1. Search Engine Optimization (SEO) Strategies in Iran
SEO is the most effective digital marketing initiative every business must apply. SEO is known as the process of improving your website to help it rank highly in SERPs for related and relevant keywords and phrases. The higher you rank, the more users will see and become acquainted with your brand and business.
SEO focuses on driving more traffic to your website from your target audiences. Due to your targeting plan, you will encourage traffic to your website from potential users, those who are one step away from being your customer. SEO is counted as a great marketing strategy in Iran as it will also intercept every member of your target audience regardless of their position in your buying funnel. The reason for this popularity is that almost every user starts their query with a search engine, and to win their attention, you must be ranked at the top.
It is a fact that most of the time when users are performing a search on Google, they do not click past the first page as Google algorithms work in a way that users will find the most relevant answer to their search on the top 3 to 4 search results of the first page. This is why SEO strategies in Iran and in Farsi/Persian Language can help you attract more potential clients and earn more revenue for your business.
2. Content Marketing Strategies in Iran
Content marketing focuses on reaching, engaging, and connecting with customers via Farsi content. This content can have different formats such as video, blog posts, infographics, podcasts, and more that value users. It is considered an informational strategy rather than a sale-oriented copy.
Content marketing strategies in Iran allow you to target specific keywords. You can simply optimize the content for search and users. Your Farsi content must be high-quality and original, making users want to share it with other people in their social network.
In Iran, content marketing strategies will provide your audiences with valuable information, increase website traffic, and generate conversions. An optimized content marketing strategy in Iran will make your content a perfect match for search engines to improve SERP visibility.
Keep in mind that content marketing in Farsi is a long-term and ongoing digital marketing strategy, and it can bring you impressive ROI, including new leads and clients for the business. It will enable you to target users in every stage of your buying funnel.
3. Social Media Marketing Strategies in Iran
Social media marketing is all about building brand awareness and increasing conversions. A social media marketing strategy in Iran, like an advertising campaign, can feature several social media platforms based on your audience and their platform preferences. Some of the most popular platforms for digital marketing strategies in Iran are Instagram, Twitter, and LinkedIn.
Social media marketing strategies can also focus on advertising as well by offering you many partnership opportunities with influencers, celebrities, and KOLs (Key Opinion Leaders) known in various platforms and fields. The core goal of social media marketing in Iran is to offer brand awareness, increase conversions, and build and maintain your business’s reputation. That is why it drives power from creating promotional and informational Farsi content to initiating contact with users across different platforms.
Social media platforms also empower businesses with word-of-mouth recommendations, and an inactive brand on social media excludes itself from these helpful conversations. This is precisely where digital marketing strategies come to assist you in building and offering a friendly, reliable, and useful online presence.
How to Develop a Digital Marketing Strategy In Iran?
- Define your brand guidelines, Unique Selling Points (USPs), brand identity, brand voice, value proposition, and brand mission.
- Create the preferred buyer persona in order to reach them with the right motives and make them choose your services, products, and overly your brand.
- Design measurable, achievable, realistic, and timely (short/long term) goals for your business.
- Choose the best digital marketing strategies that offer you the most value and fit your industry.
- Set a realistic digital marketing budget for your online attempts per month or year.
- Elaborate on the details of your marketing strategy, such as planning whether you are using advertising or not, how many digital marketing campaigns you will launch, which channels you will be active on, which contents you will publish, etc.
- And at last, you need to track your results. There are plenty of tools to help you measure your strategies’ performance and ROI (Return of Investment) like Google Analytics, Google Search Console, etc.
With all that being said, if you still need help creating your online marketing strategies in Iran or you want to make the best one, consider going through our Works and Services and let Zigma8 guide your way toward success with its proven experiences with national and international business.