Marketing in the age of technology leverages data and helps businesses reach relevant customers. With this new way of marketing, companies can target audiences and run highly personalized campaigns to only prospects who are looking to interact with them.
There are many channels and platforms for digital interactions, and to run effective digital marketing campaigns, marketers must prioritize lead generation. It is how businesses can attract customers and help them throughout their buyer’s journey from the awareness stage up until they make a purchase.
Increasing leads means increasing brand awareness and interest in the products and services. If done well, lead generation strategies create strong bonds with qualified customers who invest in the brand for a long time.
This post breaks down effective lead generation in digital marketing in Iran. It will help you optimize your efforts and convert specific prospects. Let’s dive in.
What Is Lead Generation?
Lead generation includes a mixture of strategies to attract interested prospects and convert them into leads. A lead is known as a potential customer who has shown interest in a brand by taking some action. Generally speaking, every lead generation strategy may have these four components:
- Lead capture: collecting information like name, contact information, etc.
- Lead magnets: an incentive that leads prospects to become new leads.
- Lead qualification: a process using lead information to determine prospects’ buying habits.
- Lead segmentation: a process of segmenting leads based on information, habits, and activities.
- Now that you know enough about the process let’s list the best lead generation in digital marketing in Iran.
Practical Lead Generation for Digital Marketing in Iran
Combining the following strategies will help you take successful steps for digital marketing in Iran:
1. Pay-per-click (PPC) Advertising for Digital Marketing in Iran
PPC is a great way of digital marketing in Iran in order to generate leads for many businesses. These paid ads appear at the top of the search results for specific keywords and phrases. PPC will utilize the determined keywords related to a business, so every business should have a list of necessary keywords.
PPC uses a bidding system in which advertisers bid the amount they are willing to pay for every click to the website for the given keyword. Focusing on long-tail keywords and extremely specific keywords can make the completion less tense, and you will pay less for every click.
The bid, along with the quality score, will determine the placement of each PPC ad. Once the PPC campaign is launched, the ads can attract traffic, but you will only pay when a user clicks and visits your website.
PCC is a necessary part of digital marketing in Iran as it generates new leads that are qualified. These visitors are 50% more likely to make a purchase than random visitors on search engines. PPC ads allow businesses to target users that search phrases that are much closer to conversion.
2. Search Engine Optimization in Persian/Farsi (SEO) for Digital Marketing in Iran
SEO is without a doubt one of the most effective ways of digital marketing in Iran. It helps businesses reach the target audiences at the right time and at the right moment. SEO in Iran involves improving a site’s ranking in SERPs for specific keywords and phrases, which help the audiences to find a business when they are looking for services and products online.
It is a fact that many people won’t go past the first page of results when using a search engine like Google. For that, it is important for your website to appear in the first few results in order to attract traffic from inserted users.
Employing SEO in Persian/Farsi for Lead Generation in Digital Marketing in Iran
1. Keyword Targeting for Digital Marketing in Iran
Selecting the right keywords will allow you to reach the right users. You need to brainstorm a list of possible keywords. Choose keywords that are long-tail or have three or more words. Since users conduct specific searches when they want particular results, selecting long-tail keywords will face less competition, and it is easier to rank higher for them.
2. Website Optimization for Digital Marketing in Iran
Optimizing your online presence will boost your visibility and generate more leads. On-page optimization relies on keywords to bring users to a website. To rank for a keyword, it is best to use that keyword throughout the website pages. This can be seen in the title, meta descriptions, headings, and text. Also, trustworthy backlinks will give your website authority. When other websites offer links to your content on their sites, it shows the search engine that you are a worthy source. The more links you have from famous websites, the more trustworthy other search engines will see your website. Therefore, it increases your visibility SERPs and will help get you closer to your lead generation goals.
3. User Experience Design for Digital Marketing in Iran
Creating positive experiences is another part of a good digital marketing plan in Iran. Page speed is a factor that impacts how much time visitors are willing to spend on your website. So, it is important to improve it as much as possible. Easy, efficient, and simple design and navigation impact users’ perception of your website. Keep the design modern, minimal, and clean, and help the visitors with well-designed and simple navigation.
4. Social Media Marketing in Iran
Social media marketing in Iran is another impressive way to connect with leads for digital marketing in Iran. Some of the most popular social media platforms in Iran are Instagram, Telegram, Twitter, and LinkedIn. Once you figure out your target market and audiences, you can easily select the platform that serves you best. Social media platforms give businesses plenty of space to get in touch with their customers. You can share all the contact information like hours of operation, address, etc. you can use them to share recently published content like videos, blog posts, and articles. You can use them to give people an inside look at your company and create a close bond with your potential customers. Establishing an active online personality for your brand makes it easier for people to engage with you and share you with other users. Finally, It extends your reach further and helps you draw more leads to your website.
5. Content Marketing in Persian/Farsi for Digital Marketing in Iran
Last but not least effective lead generation strategy in digital marketing in Iran is Content Marketing. Content marketing helps you attract more leads and gives you the opportunity to improve online visibility. Content marketing in Iran includes different formats of content like articles, videos, infographics, products, online guides, etc.; your content should be helpful, updated, valuable, in-depth, and related to what users are seeking. Content marketing in Iran can make your business an authority in the field. When users notice you are posting useful content regularly, they will eventually trust that you are good at what you do.
By posting helpful information, users will spend more time on your pages, or they may check other parts of your business. This way, they will learn more about your business, and they are more likely to become valuable leads. By attracting visitors to websites with blog posts, videos, and other content, you put the decision in the hands of the customer. Content is the direct and trustworthy way of helping customers without interrupting their minds with advertisements. With great content, you can highly improve your rankings which will bring you more traffic and more leads.
With all that has been said about the effective lead generation strategies in digital marketing in Iran, if you are ready to start gaining more useful leads, Zigma8 is here to help. We are a full-service digital marketing, branding, and advertising agency in Iran with hands-on international experiences in bringing our clients unbeatable success. Visit our works page and contact us for more.