Benefits of High-Quality Farsi Content on an Advertising Campaign in Iran
Tuesday, 14 June 2022 / Published in General
In every advertising campaign, the company and the creative agency have to determine an array of variables, including the budget for creative development and testing, the average reach and more precise targets, the context of the message, and many more. Not so long ago, creativity was the most important part of an advertising campaign. It
This is how Zigma8 implemented an incredible branding strategy in Iran.
Tuesday, 07 June 2022 / Published in General
Do you agree that trust can be replaced with blockchain technology? Well, this emerging phenomenon known as cryptocurrencies is digital assets that provide and offer new ways to transfer value without a traditional intermediary like banks. Although they have become increasingly prevalent since the introduction in 2009 of the first of their kind, Bitcoin, the
Successful Real Estate Marketing and Advertising Campaign in Iran
Tuesday, 17 May 2022 / Published in General
Advertising for premium brands focuses on the happiness they inspire, the quality they offer, and the value they bring to the table. Therefore, the storyboard for these brands should make the target audience feel as though the product/service is the real manifestation of luxury. Atlas Mall, a premium project in Niavaran, Tehran, Iran, decided to
The following items are Iran's most critical brand touchpoints to influence customer experience and implement the best branding solution in Iran
Tuesday, 10 May 2022 / Published in General
Today, owing to digitalization, there are many ways for a customer to make content with a company, trademark, or specific product. These contacts will complete a conscious or unconscious assessment of that experience, which will stick in the consumer’s mind. Considering traditional advertising methods like TV or radio commercials, the contact points between a company
Experiential marketing strategy in Iran is known as engagement or live marketing
Tuesday, 03 May 2022 / Published in General
Experiential marketing is a marketing strategy designed to engage consumers and encourage direct participation with a brand, its products, or services. These days, especially after the covid-19 pandemic, it has become the go-to strategy for many brands who want to stand out effectively and get noticed because people love meaningful experiences. In this post, Zigma8
Advertising and Digital Marketing in Iran to Promote a Controversial Play
Tuesday, 26 April 2022 / Published in General
Believe it or not, in the digital age, people are exposed to between 6,000 to 10,000 promotional messages or branded items every day. This can happen via TV, digital platforms, social media channels, or mobile media; therefore, getting people’s attention can become a serious challenge. Besides, the time people spend online glued to their internet-connected
The challenges of SEO for Digital Marketing in Iran
Tuesday, 19 April 2022 / Published in General
Search Engine Optimization (SEO) is one of the most important parts of a digital marketing plan. Although it brings new opportunities, it will also add challenges that SEO experts need to overcome. Apart from the high volume of major algorithm updates, many big technology announcements were made to express the next chapter in the search
Zigma8 will discuss how social media influences Iran consumers' behavior
Tuesday, 12 April 2022 / Published in General
Due to digitalization and the great development of social media marketing in Iran, customer journeys have changed significantly. Iranian digital customers buy on mobile devices or directly in their social media feeds. Instagram has offered netizens almost endless possibilities to explore the digital world. Everywhere Iranian users on social media spend time, there is an
How to Design a Key Visual for an Advertising Campaign in Iran?
Tuesday, 05 April 2022 / Published in General
Key Visual is a combination of graphic features that will convey the essence of a product, narrate its story, and show its unique characteristics. In advertising campaigns, Key Visual is used to reference a single product, a brand identity, or a media release. It sets the most important ideas and items as core components of
Creating a Luxury Brand Identity that Appeals to Audiences in Dubai
Tuesday, 29 March 2022 / Published in General
The Jewelry business can be represented as a unique market. In the marketing world, jewelry businesses are not based on catering to people’s needs or comfort. Instead, selling jewelry is more about promoting certain emotions by using symbolism that can be traced to hundreds of years ago traditions. It is about igniting a feeling, and
Advantages of running a full Marketing Campaign in Iran
Tuesday, 22 March 2022 / Published in General
Advertising and marketing campaigns in Iran have become a pursuit of customers on various platforms. Therefore, a 360-Degree marketing campaign in Iran attracts and reaches consumers wherever they spend their time, no matter what they are doing. Interestingly, a 360-Degree marketing campaign in Iran will use all mediums or channels of marketing from in-store to
Tuesday, 15 March 2022 / Published in General
Marketing is considered a dynamic and ever-changing field. The top marketing strategies change with the consumer and technology trends of the day. This is why every company needs a good marketing strategy that is well planned and has defined the milestones and objectives thoroughly. With the right map, it is highly possible to reach the
Advertising and Iranian Social Media Presence in 2021
Tuesday, 08 March 2022 / Published in General
The incredible strength of social media is its influence. Social media offers an avenue for businesses and people to engage with each other and influence a wide range of users with the correct content, which will end up in making a decision. Interestingly the effect of social media does not stop online. It is a
From Creating a Website for an Advertising Agency to Winning the Web Excellence Awards
Tuesday, 01 March 2022 / Published in General
Once again, we are here with another fortunate event for Zigma8’s incredible team. On January 10, 2022, the Web Excellence Awards, a leading international web awards competition, announced the 5th Web Excellence Awards winners, and thankfully, Zigma8 was included. Zigma8, the multi-award-winning advertising, and marketing agency in Iran won the excellence award for the Website
Creative Packaging for a Brand in Iran to Win the Marketplace
Tuesday, 22 February 2022 / Published in General
One of the most important things that any business must-have, no matter its size, is a distinct and relevant brand identity. A business owner wants people to see the products or services and instantly recognize them as belonging to the brand. To achieve these, businesses need to develop a brand image with which people can
Zigma8 planned a branding and marketing strategy in Iran for BAIC
Tuesday, 15 February 2022 / Published in General
Marketing and advertising are the essential approaches of any industry, and the automotive businesses are no exceptions. As the customer’s world is constantly changing toward becoming fully online experiences, the world of marketing and advertising is being revolutionized, and every upbeat company will try to keep up. Now when a business wants to enter a
implementing a TV commercial (TVC Production in Iran)
Tuesday, 01 February 2022 / Published in General
One day down the line, the goal of every business is to have a TV advertisement idea that makes an impact. An advertisement that resonates with the viewers and compels them to the cause. Berttonix is a leather product manufacturer that was established in Germany in 1976. Through 20 years of successful journey, they decided
marketing in Iran for a Danish home appliances products
Tuesday, 25 January 2022 / Published in General
Today, popular brands are known for more than just a logo and a set of specific colors. Successful businesses have stories and personalities that encourage a deeper and lucrative relationship with their audiences. To create a consistent experience for customers, brands need to blend every element seamlessly across a range of media. A brand feels
how we started the marketing and real estate advertising plan in Iran for Borjeman
Tuesday, 18 January 2022 / Published in General
Real estate advertising has always been a coveted field of work worldwide. They have flourished based on recommendations over decades. Therefore, it is a wonder how far a brand can expand its business with just word-of-mouth in an industry filled with the same approaches. Actually, the competition is fierce, and these days new players need
empowering our marketing strategy for Zomorrodi
Tuesday, 11 January 2022 / Published in General
Zomorrodi is one of the oldest and most popular Iranian jewel makers with more than 120 years of inherited experience and knowledge. Like any other historic and successful company, Zomorrodi has developed several business units across semi-related categories throughout their many years of business in Iran, including commercial real estate, industrial innovation, financial, trading and