In every advertising campaign, the company and the creative agency have to determine an array of variables, including the budget for creative development and testing, the average reach and more precise targets, the context of the message, and many more. Not so long ago, creativity was the most important part of an advertising campaign. It

Do you agree that trust can be replaced with blockchain technology? Well, this emerging phenomenon known as cryptocurrencies is digital assets that provide and offer new ways to transfer value without a traditional intermediary like banks. Although they have become increasingly prevalent since the introduction in 2009 of the first of their kind, Bitcoin, the

Advertising for premium brands focuses on the happiness they inspire, the quality they offer, and the value they bring to the table. Therefore, the storyboard for these brands should make the target audience feel as though the product/service is the real manifestation of luxury. Atlas Mall, a premium project in Niavaran, Tehran, Iran, decided to

Today, owing to digitalization, there are many ways for a customer to make content with a company, trademark, or specific product. These contacts will complete a conscious or unconscious assessment of that experience, which will stick in the consumer’s mind. Considering traditional advertising methods like TV or radio commercials, the contact points between a company

Experiential marketing is a marketing strategy designed to engage consumers and encourage direct participation with a brand, its products, or services. These days, especially after the covid-19 pandemic, it has become the go-to strategy for many brands who want to stand out effectively and get noticed because people love meaningful experiences. In this post, Zigma8

Believe it or not, in the digital age, people are exposed to between 6,000 to 10,000 promotional messages or branded items every day. This can happen via TV, digital platforms, social media channels, or mobile media; therefore, getting people’s attention can become a serious challenge. Besides, the time people spend online glued to their internet-connected

Search Engine Optimization (SEO) is one of the most important parts of a digital marketing plan. Although it brings new opportunities, it will also add challenges that SEO experts need to overcome. Apart from the high volume of major algorithm updates, many big technology announcements were made to express the next chapter in the search

Due to digitalization and the great development of social media marketing in Iran, customer journeys have changed significantly. Iranian digital customers buy on mobile devices or directly in their social media feeds. Instagram has offered netizens almost endless possibilities to explore the digital world. Everywhere Iranian users on social media spend time, there is an

Key Visual is a combination of graphic features that will convey the essence of a product, narrate its story, and show its unique characteristics. In advertising campaigns, Key Visual is used to reference a single product, a brand identity, or a media release. It sets the most important ideas and items as core components of

The Jewelry business can be represented as a unique market. In the marketing world, jewelry businesses are not based on catering to people’s needs or comfort. Instead, selling jewelry is more about promoting certain emotions by using symbolism that can be traced to hundreds of years ago traditions. It is about igniting a feeling, and

Advertising and marketing campaigns in Iran have become a pursuit of customers on various platforms. Therefore, a 360-Degree marketing campaign in Iran attracts and reaches consumers wherever they spend their time, no matter what they are doing. Interestingly, a 360-Degree marketing campaign in Iran will use all mediums or channels of marketing from in-store to

Marketing is considered a dynamic and ever-changing field. The top marketing strategies change with the consumer and technology trends of the day. This is why every company needs a good marketing strategy that is well planned and has defined the milestones and objectives thoroughly. With the right map, it is highly possible to reach the

The incredible strength of social media is its influence. Social media offers an avenue for businesses and people to engage with each other and influence a wide range of users with the correct content, which will end up in making a decision. Interestingly the effect of social media does not stop online. It is a

Once again, we are here with another fortunate event for Zigma8’s incredible team. On January 10, 2022, the Web Excellence Awards, a leading international web awards competition, announced the 5th Web Excellence Awards winners, and thankfully, Zigma8 was included. Zigma8, the multi-award-winning advertising, and marketing agency in Iran won the excellence award for the Website

One of the most important things that any business must-have, no matter its size, is a distinct and relevant brand identity. A business owner wants people to see the products or services and instantly recognize them as belonging to the brand. To achieve these, businesses need to develop a brand image with which people can

Marketing and advertising are the essential approaches of any industry, and the automotive businesses are no exceptions. As the customer’s world is constantly changing toward becoming fully online experiences, the world of marketing and advertising is being revolutionized, and every upbeat company will try to keep up. Now when a business wants to enter a

One day down the line, the goal of every business is to have a TV advertisement idea that makes an impact. An advertisement that resonates with the viewers and compels them to the cause. Berttonix is a leather product manufacturer that was established in Germany in 1976. Through 20 years of successful journey, they decided

Today, popular brands are known for more than just a logo and a set of specific colors. Successful businesses have stories and personalities that encourage a deeper and lucrative relationship with their audiences. To create a consistent experience for customers, brands need to blend every element seamlessly across a range of media. A brand feels

Real estate advertising has always been a coveted field of work worldwide. They have flourished based on recommendations over decades. Therefore, it is a wonder how far a brand can expand its business with just word-of-mouth in an industry filled with the same approaches. Actually, the competition is fierce, and these days new players need

Zomorrodi is one of the oldest and most popular Iranian jewel makers with more than 120 years of inherited experience and knowledge. Like any other historic and successful company, Zomorrodi has developed several business units across semi-related categories throughout their many years of business in Iran, including commercial real estate, industrial innovation, financial, trading and