In July 2022, Superb Companies.com published an article listing top digital marketing agencies worldwide, and Zigma8 was featured in it. Superb Companies is an independent market research platform that analyzes companies providing services in the IT industry. Their goal is to help companies and business owners find trustworthy partners in various areas. One of their sole focus is on introducing digital marketing solutions available worldwide, and we were honored to be featured in their latest article naming the smartest advertising and branding agencies in 2022.
Interestingly, Mehr News Agency, a known media center in Iran, celebrated Zigma8’s international recognition with a comprehensive article explaining how it would be to work with an advertising agency in Iran that aced so many projects on an international scale.
This article started by giving an introduction to how digital advertising works in the digital era as anyone can run a campaign. But the real challenge would be measuring engagement and ROI. Therefore, businesses need to understand how to target and communicate to achieve what they want. Since popular digital marketing platforms and social media channels in Iran are blocked due to political sanctions, maximizing engagement and analyzing success becomes even more dreadful.
As a matter of fact, global companies which are looking for business opportunities in Iran must be aware of these issues as they are not entirely familiar with the dynamics and challenges of working with an advertising agency in Iran. It further demonstrates that ensuring success mainly depends on having thorough knowledge and cultural insight into the local market.
Moreover, some global companies in Iran fail because they choose to work with non-Iranian agencies. Still, they are unaware of their lack of cultural touch as they do not know the market, people’s tastes, local preferences, and accepted norms to promote a service or product and encourage customers.
But Zigma8, as a leading 360° communication agency in Iran providing plenty of advertising, branding, and marketing solutions to numerous international clients proved worthy of business trust. This is why the Superb Companies listed us along with world-known companies like Bishop-McCann in the US and Giants & Gentlemen (G&G) in Toronto, Canada.
We pride ourselves on putting Iran on the map and guiding many top businesses to find leverage in Iran’s local and international markets. Our mission is to empower unique and reliable brands worldwide and open new doors for businesses in Iran.