What is a Big Idea, as defined by top advertising agencies, and how can it help bring greater engagement with your customers? A Big Idea functions as an organizational totem

What answer would you get if you asked the best ad agencies: What is positioning and how can it help increase the success of a brand? Every effective brand has

Top advertising agencies know the answer: Why is brand strategy essential for any business and how is it defined? Effective brand strategy provides a central unifying idea around which all

How to use branding imperatives to make your brand stand out. 1. Acknowledge that we live in a branded world. At Zigma8 full-service advertising agency we believe that everyone has

If you ask top advertising agencies why should companies invest in their brand identity and how can doing so improve sales? The best brand identity programs embody and advance the

What is branding, as defined in advertising companies, and why is it essential to marketing? Branding is a disciplined process used to build awareness and extend customer loyalty. It requires

What do advertising companies mean by talking about brand touchpoints, and how can you use touchpoints to help get exposure for your brand? At Zigma8, a full-service agency, we aim

Let’s suppose you were to ask the best advertising agencies: What makes a brand? Here are some thoughts on branding. “A brand is not what you say it is, but

How a brand’s promise can be broken in print and why we as a full-service advertising agency in Iran, insist on production from “A-Z”? At Zigma8 full-service advertising agency, we

What becoming a member of 4A means to us at Zigma8 creative branding agency, and how it can benefit your business with us. “Zigma8 | 360º Creative Communications is the