Tuesday, 19 July 2016 / Published in General
How has social media changed the way companies communicate their brand, and what is the social media strategy used by digital marketing companies like Zigma8? The consumer is no longer a faceless statistic in a report; she has become an active participant in the brand building process. “Share”, “tag”, and “comment” are her new mantras.
Tuesday, 19 July 2016 / Published in General
Multicultural advertising agencies can tell you the answer to the question: How can geographical borders be crossed by brands and what should be avoided in transit? The Internet has made us all global companies. In cyberspace, on our desktops, and on our mobile phones, where you are has become increasingly irrelevant. But as companies enter
Tuesday, 19 July 2016 / Published in General
At Zigma8 creative marketing agency, not only do we work with you to develop your individual brands’ strategy, we try to create an efficient and effective brand architecture.
Monday, 18 July 2016 / Published in General
How does Zigma8 full service advertising agency create a brand name that gets results? Alina Wheeler, in her book “Designing Brand Identity,” spells out that, “the right name is timeless, tireless, easy to say and remember; it stands for something and facilitates brand extensions. Its sound has rhythm. It looks great in the text and
Monday, 18 July 2016 / Published in General
The best advertising agencies will tell you that customer experience is more memorable than your logo, which is why you should put just as much care into designing a customer experience as you do in designing your logo. It is essential for companies to look up from the desktop and not only see the world
Monday, 18 July 2016 / Published in General
What is a Big Idea, as defined by top advertising agencies, and how can it help bring greater engagement with your customers? A Big Idea functions as an organizational totem pole around which strategy, behavior, actions, and communications are aligned. A Big Idea expressed as a simple statement is used internally as a beacon that
Monday, 18 July 2016 / Published in General
What answer would you get if you asked the best ad agencies: What is positioning and how can it help increase the success of a brand? Every effective brand has a positioning strategy that drives planning, marketing, and sales. Positioning evolves to create openings in a market that is continually changing, a market in which
Monday, 18 July 2016 / Published in General
Top advertising agencies know the answer: Why is brand strategy essential for any business and how is it defined? Effective brand strategy provides a central unifying idea around which all behavior, actions, and communications are aligned. It works across products and services and is effective over time. The best brand strategies are so differentiated and
Monday, 18 July 2016 / Published in General
How to use branding imperatives to make your brand stand out. 1. Acknowledge that we live in a branded world. At Zigma8 full-service advertising agency we believe that everyone has a brand, even self-employed tradespeople, who may not realize they represent a brand. When they behave with the goal of influencing how their customers perceive
Monday, 18 July 2016 / Published in General
If you ask top advertising agencies why should companies invest in their brand identity and how can doing so improve sales? The best brand identity programs embody and advance the company’s brand by supporting preferred perceptions. Identity expresses itself in every touchpoint of the brand and becomes intrinsic to a company’s culture — a constant
Monday, 18 July 2016 / Published in General
What is branding, as defined in advertising companies, and why is it essential to marketing? Branding is a disciplined process used to build awareness and extend customer loyalty. It requires a mandate from the top and readiness to invest in the future. Branding is about strategically seizing every opportunity to express why people should choose
Sunday, 17 July 2016 / Published in General
What do advertising companies mean by talking about brand touchpoints, and how can you use touchpoints to help get exposure for your brand? At Zigma8, a full-service agency, we aim to strategically create communications that determine a preferred relationship, resulting in zero difference between what both you and your customers say about your brand. For
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