Monday, 09 January 2017 / Published in General
Out-of-home advertising (aka OOH advertising or outdoor advertising) or out-of-home media (aka OOH media or outdoor media) is advertising that reaches the consumers while they are outside their homes.Outdoor advertising is considered a mass-market medium, just like broadcast, radio, TV, and cinema advertising. For this reason, it is better utilized for broad messages, branding, and
Saturday, 22 October 2016 / Published in General
”How to advertise on Iranian television & Radio and make a bigger impression” According to a recent study by Tehran University on the media consumption habits of average Iranians, despite the Internet’s steady rise in popularity over the last few years, television remains the dominant medium in most Iran households. On average, the general population
Saturday, 22 October 2016 / Published in General
Public Relations Agency in Iran Public relations agencies, as opposed to advertising agencies, simply promote corporations, organizations, companies, or individuals via editorial coverage. This is known as “earned” or “free” media — stories appearing on websites, newspapers, magazines, and/or TV programs — as compared to “paid media”, or advertisements. At Zigma8 | 360º Creative Communications
Wednesday, 12 October 2016 / Published in General
”Why we say we’re the top digital marketing agency in Iran” Welcome to this article! That you made it here and that you are reading this is most likely evidence of how digital marketing functions. You’ve maybe arrived here via a search engine or possibly through a social media platform, and in either case, we’ve
Monday, 10 October 2016 / Published in General
What is a Tagline and how does it fit into your company’s Brand Identity? Taglines influence consumer’s buying behavior by evoking an emotional response. A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and distinguishes the company from its competitors. A tagline is not to be confused with a
Monday, 10 October 2016 / Published in General
How is Brand Identity more than just image and what is Zigma8’s approach in developing it as a Branding agency based in Tehran? At Zigma8 we believe in the importance of a Brand Identity in developing a successful brand, and although we aim to create exquisite results in this area, aesthetics is not the only
على الرغم من التراجع الذي واجهته إيران في العقد الماضي، إلا أن وكالات مثل زيجما 8 حافظت على قوة مجال الدعاية الإيراني.
Saturday, 01 October 2016 / Published in On the media
Since the 1979 revolution, the Global advertisers have witnessed a hard time in Iran, but still the advertising scene of Iran never really slowed down. Now with the economic sanctions gone, many agencies have managed to attract international attention and brands. One such advertising agency, which has not only defied all boundaries but has managed
Saturday, 01 October 2016 / Published in On the media
When the U.S. and other countries lifted economic sanctions on Iran in January of 2016, it was the first chance since 2012 for many countries in Europe and Asia to do business with Iran, and there are many brands now competing for space in the Iranian market. Because of that, it’s a good time to
Friday, 30 September 2016 / Published in On the media
Discussing the challenges of Branding and Advertising in Iran after the sanctions with Dr. Damoon Mir the CCO of ZIGMA8 | 360º Creative Communications Dr. Damoon Mir is the CCO of ZIGMA8 | 360º Creative Communications, the first Iranian advertising, marketing, and branding agency to become an affiliate member of the American Association of Advertising Agencies (4As).
الدعاية في إيران
Friday, 30 September 2016 / Published in On the media
An interview on The Huffington post with our CCO, Dr Damoon Mir, about Advertising and Marketing in Iran. Interview with Dr. Damoon Mir, The CEO of the only Iranian full service advertising, marketing and branding agency to become an affiliate member of the 4As after the UN removed sanctions on Iran. I had the opportunity
Wednesday, 28 September 2016 / Published in General
At Zigma8 creative brand design agency, we believe that ideals are essential to an effective creative process, regardless of the size of a company or the nature of a business.
Tuesday, 27 September 2016 / Published in General
Hey you – Arash! – it’s the time to extend the borders and aim the targets globally At Zigma8, we know well, that you know your business well – where to aim and what targets to hit. We believe that this gift for the Iranian Norouz represents us – an arrow: exquisite, effective and in
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