MAPNA RAILWAYS CONSTRUCTION & DEVELOPMENT COMPANY BRAND IDENTITY AND SALES BROCHURE
Why your brand should have designs that not only look and feel great, but sell
COMMUNICATION CHALLENGE
MAPNA Railways Construction & Development Company, is a subsidiary of one Iranian’s top 12 stock exchange listed businesses, and a happy client of Zigma8. The company approached us to help deliver tools that not only clearly and consistently explained their wide-ranging products and services, but also inspired interest and subsequently sales. Our challenge would be to not only create a brochure that both looks and feels impressive, but to design it in such a way that the vast and complex information can be be easily found and understood.
COMMUNICATION SOLUTION
Our expert branding team worked closely with the client to decipher the complexities of their operation so as to create simple visual and verbal elements. Using the familiar and related visual language of Tehran’s metro map, they devised a unique, fold-out table of contents to help guide viewers through the brochure’s sections. Each corresponding section consisted of bespoke iconography carefully created by our design studio to maximize legibility. We quite literally went the extra mile by not only adding beautiful stock imagery to those that were supplied by the customer, but by also traveling to various locations around Iran and photographing necessary scenes. We didn’t stop there though. Instead of using regular wood-based paper stock, we opted for a more environmentally friendly stone-based paper stock.
COMMUNICATION RESULTS
Even with the additional challenge of using a tricky paper-stock for printing, our amazing design studio managed to deliver 1700 copies of a stunning 86-page, soft-cover brochure, using special inks. For us however, the true result was to be found in the client feedback. Our friends at MAPNA Railways Construction & Development Company were kind enough to send us a letter of thanks, stating that their sales brochure had, “great imagery and creative ideas that clearly appealed to the mind and the heart.
