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Changing the game with a creative advertising campaign
We serve up something different while marketing
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COMMUNICATION CHALLENGE
How creative marketing faced a new and unknown challenge
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When marketing needs to up its game
Our communication challenge would be nothing unusual in that our marketing and advertising activities in Iran should change the way our audience sees things. As advertising agencies around the world, we often use other people—actors and actresses—to communicate to our audience. We felt that our challenge on this occasion would require us to be the change we wanted to see, as Gandi put it. Simply put, our challenge was this: how do we contribute a meaningful message of health while showing that we are also being the change we want to see.
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COMMUNICATION SOLUTION
How we brought creativity to marketing
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The ins and outs of a creative advertising campaign
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Online creative advertising, but with a difference
COMMUNICATION RESULTS
Very few organizations have done employee activities to this scale in Iran. To our knowledge, only Zigma8 and the Japanese Embassy can proudly make this claim.
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Making a creative marketing campaign that makes a difference
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Serving up an award-winning advertising campaign
Our challenge was to be the change we would like to see. Not only were we able to present this message innovatively — we were able to do it in an award-winning way. Our health-related advertising campaign achieved more than just a change of view. It won gold for Best Social Media Content in the LinkedIn category at the ACEF Content Marketing and Creators Award (CMCA), 2021.