We serve up a new kind of strategy with our marketing in Iran
How we created a winning new look for Takdaneh
The challenges of building a brand when advertising in Iran
Expanding our view for better marketing and advertising activities in Iran
We strategically opted to make one clear category distinction for the brand’s ‘health & fitness’ customers, choosing to reverse the background colour to black. In doing so, we aimed to appeal to customers with a more serious approach to the products they consume.