Following our award-winning success with the rebrand of Takdaneh, one of the leading fruit juice manufacturers in Iran, we receive a lot of attention. Beyond the praise, we received calls from various companies that looked to add a world-class touch to their brands. One such company was developing a brand that would compete in the beverages category, but with a unique twist.
Our strategy for the visual identity was to keep things clear. By keeping the identity of Deljin clear, we would allow the unique qualities of the product to sparkle. We began implementing this by creating a very simple logo, that used a visual splash to create a simple yet clear shape. This shape created the Persian character, “dal” — the first letter of the brand name. This in itself was depicted with a slight twist, to represent the twist that the contents of the product provide.
The beverage market of Iran has seen promising growth in recent years, which would prove both a threat and an opportunity for the Deljin brand. Companies competing in the market often have little product distinction, and therefore increasingly compete with branding techniques.