The Iranian New Year, or Norouz, is a time when the nation pretty much shuts down and celebrates. We at Zigma8 however, were excited to spend this time helping celebrate the introduction of something else that was to be new. Instead of closing up shop for the customary two weeks, we happily spent our New Year collaborating with Kaveh Aluminium Can Company (KACC) to help launch their new soft-drinks can-making factory. KACC is one of the largest companies of its type in Iran and had, before the event, received international investment amounting to $50m.
Working during a national holiday would come with obvious challenges, such as the lack of availability of suppliers, but that didn’t deter us. Unlike other Iranian suppliers, we at Zigma8 used this time to focus on the challenge of unveiling KACC’s new production line.
We would aim to help introduce our client’s new factory capacity before the Norouz period concluded irrespective of the limited availability of other suppliers. So how exactly were we able to succeed in getting our production in place to help show off this new place of production?
Our event began with guests being chauffeured to the venue while passing life-size infographics that boasted impressive facts about the success of KACC. The initial journey brought them to a grand amphitheatre, where they’d sit before a large choir, proudly dressed in a KACC uniform. This initial scene would provide a sense of harmony before the big symphony. As the choir’s voices filled the factory, we brought an oversized drink can, centre stage, and used 3D mapping to project a unique light-show experience.
We at Zigma8 once again proved that they have what it takes to successfully pull off a big event, even with the many big challenges. However, don’t take our word for it! Both Mr Ahmad-Reza Alavi, the business manager, and Mr Dave Anderson, the business owner, agreed that they’d happily call on us again, saying that we have “a powerful team, with 24-hour support, working to the best quality in a limited time”.
So, it was with great pride that we were able to prove that like our client, “yes, we can!”. In fact, with the help of this event, KACC were able to meet their B2B goals, proudly informing us that, “yes, they can!” bring back previous customers, and just as importantly, “yes, they can!” bring in new customers. By achieving these results KACC increased their market share to 67% in Iran while claiming 100% of the export market to Iran’s neighbours.