How we brought a taste of France to marketing in UAE

We cook up an advertising campaign for La Brioche

COMMUNICATION CHALLENGE

When bringing a taste of France to a foreign land, one must truly cook something up to meet high expectations. For example, in the UAE, where the La Brioche brand would launch, exists an elevated appreciation of all things French. This elevated appreciation would make our La Brioche brand redesign all the more challenging.

Creating a brand identity that feels fully French

Our main challenge was to develop the ingredients and recipe for creating a coherent and consistent brand identity that epitomizes a French bakery, as is understood by locals in the UAE.

THE BIG IDEA

“Fresh, friendly, but unmistakably French”

COMMUNICATION SOLUTION

We created a recipe book that the French would be proud of and brought the necessary ingredients for the UAE locals to mix as needed. We made it so that each variety of logo, packaging and brand item can be baked, while always offering a genuine taste of France.

Print production in UAE

In plain English, we developed and created the brand elements that deliver a feeling of France at every touchpoint.

THE SLOGAN

“French, Fresh, Friendly”

COMMUNICATION SOLUTION

We brought a taste of France with every element of the brand identity. The results also included a guideline booklet created to compliment the French-tasting bread of La Brioche.

Results were achieved by adding these media and services: brand identity guideline booklet, logo, slogan, and packaging.