How an international home appliance brand changed the narrative with marketing in Iran
We helped Evvoli stand out in style with its advertising in Iran
COMMUNICATION CHALLENGE
Delivering a winning strategy with marketing and advertising activities in Iran
The challenges of advertising in Iran and the Middle East
COMMUNICATION SOLUTION
Creating a winning marketing campaign in Iran
Successfully advertising in Iran while also appealing to a Middle Eastern audience
Creating a new chapter with marketing activities in Iran
COMMUNICATION RESULTS
Doubling sales through advertising activities in Iran and the Middle East
Client testimonial: results via a marketing campaign in Iran
“Although the Evvoli brand is a relatively new home appliance brand, we’ve always looked to keep to a core DNA of Italian passion for engineering and design. When we fully decided to enter the Middle East market we looked for a team with a strong understanding of branding as well as advertising. We were immediately convinced of working with Zigma8, by the questions they asked from the outset, but upon first learning about their suggested strategy, we had big concerns. The plan was very unconventional.
We knew that a big opportunity was available in the market, but wasn’t aware of the complex cultural situations. Zigma8 were able to demonstrate on a small scale how the strategy would work, which helped convince us a little. Still to this day the strategy of “non-localising” seems odd to me, but it was very successful. Both this and the story-based approach that the agency took have helped us take a new look at our communications in other markets.
The sales results were beyond our expectations — with a near doubling of sales in the region. This was also achieved before the campaign had ended.
Mr Jahie Seem
Assistant to the CEO