Branded gifts, corporate gifts, business gifts, promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts are all articles of merchandise branded with a company logo and used in marketing and communication programs. They are given away to promote a brand. Simple enough, right? Well, not really.
Such gifts are often given away to promote a company, corporate image, brand, activities at trade shows, conferences, or as part of a guerrilla marketing campaign.
In Iran, at the end of the calendar year (on the Spring Equinox – normally March 21st), the biggest headache for all businesses, no matter how big or small, is the preparation of a new year, or Norouz gifts, for the company. Often the annual customary gifts vary from printed items such as table calendars, wall calendars, dairies, notebooks, pens, mugs, t-shirts, folders and gift bag to name just a few. As the years pass though, these gifts, on their own can become a little repetitive.
The additional challenge on top of this annual headache is to provide differing levels of prestige for different types of audiences. This can mean that less expensive gifts are given to general recipients, while more considered and often more luxurious gifts are given to more specific recipients such as partners, managers and CEOs.
The problem with Iran’s gift market is that it is packed with low-quality Chinese promotional items and gifts, so finding innovative and trendy gifts that can effectively represent a company or its brand’s image is not easy. Thankfully, we at Zigma8 have found a suitable solution that not only meets our client’s high expectations but can also be combined with our strategic and creative ideas to deliver exceptional results for their Norouz advertising gifts.
The practical side of this solution is provided by Polyconcept, the largest global supplier of promotional products operating across 5 continents and selling to over 100 countries. On behalf of our clients we negotiate with Polyconcept – receiving stock via the UAE – while acting as their representative in Iran.
So with access to Polyconcept’s wide range of corporate gifts at differing price levels we can assure our clients that providing them with their Norooz corporate gifts will no longer be a headache but rather, another of the pleasurable parts of their branding activities.
Get in contact with us to see how we can provide you with your high-quality creative gift this Norouz, but do so fast because stocks must arrive from the UAE and will need time to be delivered to Tehran.