Challenge:
Bertronix shoes share something in common with a large amount of the world’s clothing – that they are made in China. Apple products are also made in China, but are designed with a difference, and the difference with Bertronix is the curved sole for a more free-flowing step. Our challenge was to highlight and demonstrate the difference with Bertronix shoes. With this in mind, our challenge was to convince our audience that premium German quality can in fact be bought without having to pay the perceived premium.
COMMUNICATION CHALLENGE
Berttonix shoes share something in common with a large amount of the world’s clothing – that they are made in China. Apple products are also made in China, but are designed with a difference. The difference with Berttonix is the curved soles of their shoes, designed for a more free-flowing step.
Berttonix approached us with a simple challenge — to highlight and demonstrate the benefits of wearing Berttonix shoes.
COMMUNICATION SOLUTION
We set the Bertronix shoe in motion – yes we put ourselves in their shoes and walk with them for a mile or two. We captured this free-flowing motion and set it among scenes of a rolling city before arriving at the slogan, “The bespoke footprint”
SLOGAN :
"The bespoke footprint"
COMMUNICATION SOLUTION
We set the Berttonix shoes in motion – yes we put ourselves in their shoes and walked with them for a mile or two. We strategically chose to communicate with our audience via a television commercial, so as to benefit from being able to better demonstrate the product benefits.
We used hyper-real 3D animation to capture this free-flowing motion and set it among scenes of a rolling city before arriving at our campaign slogan:
"The bespoke footprint”
Results:
An advertising campaign consisting of a highly active 3D animation.Results, achieved by adding this media: Television commercial
COMMUNICATION RESULT
We not only stepped up to the challenge, but surpassed it. Our creative solution targeted our audience with maximum effect by strategically selecting certain TV channels and spots. Our client reassured us of the campaign’s success, whereas we were reassured of our success: the client’s continued use of our strategic approach.