Television advertising for an international brand in the Iran market
Stepping up to the challenge of advertising the international shoe brand, Berttonix
COMMUNICATION CHALLENGE
Berttonix shoes share something in common with a large amount of the world’s clothing – that they are made in China. Apple products are also made in China, but are designed with a difference. The difference with Berttonix is the curved soles of their shoes, designed for a more free-flowing step.
Solving marketing challenges in Iran for an international brand
Berttonix approached us with a simple challenge — to highlight and demonstrate the benefits of wearing Berttonix shoes.
COMMUNICATION CHALLENGE
Berttonix shoes share something in common with a large amount of the world’s clothing – that they are made in China. Apple products are also made in China, but are designed with a difference. The difference with Berttonix is the curved soles of their shoes, designed for a more free-flowing step.
COMMUNICATION SOLUTION
We set the Berttonix shoes in motion – Yes we put ourselves in their shoes and walked with them for a mile or two. We strategically chose to communicate with our audience via a television commercial, so as to benefit from being able to better demonstrate the product benefits.
TVC production for international brands in Iran
We used hyper-real 3D animation to capture this free-flowing motion and set it among scenes of a rolling city before arriving at our campaign slogan:
“The bespoke footprint”
“The bespoke footprint”
COMMUNICATION SOLUTION
We set the Berttonix shoes in motion – Yes we put ourselves in their shoes and walked with them for a mile or two. We strategically chose to communicate with our audience via a television commercial, so as to benefit from being able to better demonstrate the product benefits.
TVC production for international brands in Iran
We used hyper-real 3D animation to capture this free-flowing motion and set it among scenes of a rolling city before arriving at our campaign slogan:
“The bespoke footprint”
“The bespoke footprint”
COMMUNICATION RESULT
Successful marketing strategy for the Iran market
We not only stepped up to the challenge, but surpassed it. Our creative solution targeted our audience with maximum effect by strategically selecting certain TV channels and spots. Our client reassured us of the campaign’s success, whereas we were reassured of our success: the client’s continued use of our strategic approach.
THE BESPOKE FOOTPRINT
COMMUNICATION RESULT
Successful marketing strategy for the Iran market
We not only stepped up to the challenge, but surpassed it. Our creative solution targeted our audience with maximum effect by strategically selecting certain TV channels and spots. Our client reassured us of the campaign’s success, whereas we were reassured of our success: the client’s continued use of our strategic approach.
