PRODUCTS BRAND SHINES BRIGHT
WITH OUR BRAND IDENTITY CREATION
How to building a brand from scratch and immediately gain market-share
Clean, clear and comprehensible communications form the bases of good branding. As brands transition from communicating to customers, to also communicating to communities, messages must remain meaningful, beyond the intended audience. Selda household cleaning products approached us with a multi-layered challenge that would test any multi-disciplined branding and advertising agency in Iran. We were to help them create a brand identity that would not only shine out in a competitive market, but would clearly stand out among the international competitors.
We often inform our clients that every experience of the brand, says something about the brand. For Selda to compete with the long-established international household cleaning products, we created those experiences, down to the molecular level. We conducted deep research gathering customer perceptions and insights, while simultaneously analysing the market. The results guide would lead us to create a complete packaging experience. We created the container shapes, even determining their colours and textures. We created labelling, using a fresh logo in Latin and Persian script. We created a visual language for the labelling, using best practices while adding unique graphics to help at the point of purchase, as well as the point of use. We didn’t stop there though — we created POSM, BTL activity. To round it all off, we also created the transportation packaging.
From zero to hero — Selda entered the market shining brightly beside its competitors.