When one thinks of high-quality engineering they’d be forgiven for not necessarily thinking of Danish manufacturing They might also be forgiven for subsequently thinking of products with little warmth to them, but Heimish, a Danish brand with Danish engineered products, came to us boasting a range of goods that bring exactly that.
Our challenge was to embody this throughout each and every communication point of the brand and to create the branding framework by which this can continue.
THE BIG IDEA
"Feel at home"
We carefully constructed the brand essence around the name Heimisch, which conveniently translates to English as “homey”. To do this we defined elements, and the environment in which they reside – choosing a softer yet still serious palette for starters. With this we created a warm and welcoming introduction for our audience and greeted them at every point by asking them to, “make themselves at home”.
The brand essence and their elements, all housed in the brand identity guidelines and resulting in point-of-sales material with a launch campaign warmly introducing our audience to Heimish.
Results, achieved by adding these media and services:
Television commercials, brand identity guidelines, slogan, brochures, website, product packaging, stationery, and warranty cards