Many companies and brands spend money on people with a high number of followers on social media to post a photo with a product or whatever it is they need to promote. Despite the fact that everybody loves influencer marketing in Iran, that’s not how we manage it. It is in fact not how any influencer marketing agency in Iran should react to it, but who’s here to judge.
End users are very smart. They are aware of the fact that when someone has been paid to talk about something. This is the reason Zigma8 | 360° Creative Communications discovers the right person, with the precise influence in the accurate place, to promote things we assume they’re sincerely passionate about. Influencer marketing in Iran has been transformed from the early days, and we like to think here in Iran, we’re one step ahead.
Influencer marketing includes a brand or a company working with an online influencer for marketing one or a few of their products or services. There are cases that influencer marketing partnerships are less perceptible than that – brands basically collaborate with influencers to enhance brand awareness.
One of the basic and initial examples of influencer marketing in Iran started on Instagram with new celebrities. They showed up with funny and creative videos and posts in order to gain more followers on their account so that they would influence a larger number of audience. It was great and entertaining content for influencers with hundreds of thousands of followers. After a while, they received more and more advertising orders and made a fortune for themselves in a short time. So, everybody won.
This is a simple example of influencer marketing in Iran. You can easily imagine a celebrity showing a product even if the ad is a photo or a video on Instagram instead of a 30-second television ad. But your audience wouldn’t like to talk about influencer marketing if it didn’t contain a much larger set of applications. Still, the main solution is in that term, influencer.
As influencer marketing in Iran is getting more viral every day, you will notice online influencers can be anywhere. They can be anyone. The fact that makes them impressive is their great number of followers on social media. Everyone can be a social media influencer such as a well-known fashion photographer, or a highly-read web development blogger, or a valued marketing manager on LinkedIn. There are influential characters in any industry or business. A few have hundreds of thousands or millions of followers. But a lot of them seem more like usual people. They may only have a few thousands of followers or less than that in some cases. Still, they try to develop a perfect reputation by being an expert in their field. Considering the quality of their skills, they are the people who create the most attractive social posts on their professional subject.
We are now ready to hear from you if you are a company or a brand who is wishing to run an influencer marketing campaign in Iran. Just leave us a message here or check out our services for more information and reference.