Social media is a powerful tool for digital marketers. Brands from small to large companies use it to drive all parts of their organization, including sales, marketing, customer service, and online sales. Therefore businesses are looking to improve their social media marketing skills every day. Social media marketing is a form of digital or internet marketing that uses social media channels and apps such as Instagram, Twitter, and Facebook as marketing tools. In Sprout Social in 2020, a report was published stating that 89% of respondents bought from brands they follow on social media platforms.
Now that you know where your customers are, it is time to seek the opportunity and use these tools better. So Zigma8 is here to help you explore the best social media marketing tips in Iran for businesses to bridge the gap and aim for higher.
Do You Need to Use Social Media for Marketing in Iran?
Any business can benefit from social media, but some types of businesses are tailored for marketing on social media platforms in Iran. For instance, a platform like Instagram can cater to B2C crowds, or LinkedIn is prime for B2B buyers.
The interesting thing about social media marketing in Iran is that almost any business can use any platform since these are all about where potential buyers are and how they prefer to consume content.
Creating a useful social media marketing strategy in Iran can be challenging due to some filtering, censorship, and legal issues. But a skilled agency or strategy that is thoughtfully planned and executed can help you run as many campaigns or tactics as you want. Now, if you have decided to improve your online presence in Iran’s market, the following tips are for you.
The Best Social Media Marketing Tips for Iran
With over half the world’s population on social media, it is no longer an option for brands in Iran to have an online presence-it is a necessity. Datareortal reported that every Iranian over the age of 15, on average everyday spends almost 64 minutes on social media platforms. It also stated 59.16 million internet users in Iran in January 2021, which was boosted by 739 thousand between 2020 and 2021. Moreover, it detected about 36.00 million social media users in Iran in January 2021, which was close to 42% of the total population of Iran in January 2021.
Due to the pandemic situation, Iranians have been using social media platforms more than ever. Therefore, businesses have multiplied online since consumers spend most of their time exploring different. It is not surprising that more than 80 percent of online purchases in Iran are on social media platforms, especially Instagram and Telegram.
Any business in Iran, both big and small, must utilize social media to grow its online presence, attract followers, and bond with its audiences. However, the number of available platforms in Iran and their different uses can make you feel building an online brand in Iran is daunting. Here is the most important social media marketing tip for Iran’s market.
1. Define Your Social Media Goals in Iran
You can start improving social media marketing in Iran successfully by defining goals and objectives for using different platforms. Your strategy must be aligned with those of your business as well. Having specific digital marketing goals will help you measure the success of the social media marketing efforts. Your social media marketing goals in Iran must be attainable, relevant, and timely. These goals and objectives will help you execute campaigns flawlessly. It is necessary to showcase where social media efforts are having an effect.
2. Determining the Right Target Audience for Marketing in Iran
Compiling data around existing customers can be beneficial for organizations. This data can make it clear who is buying and how they are interacting with a brand online. Once you define your target audiences in Iran, you can research what channels your customers are using. For instance, if you are in the fashion industry, you can interact with the audience on Instagram. If you are a SaaS company ( Software as a service (or SaaS) is a way of delivering applications over the Internet—as a service. ) With more business-focused customers, LinkedIn can be a better choice.
3. Choose the Right Social Media Platforms in Iran
Different audiences use different social media platforms, but it is not ideal for businesses to roll out social media marketing strategies in Iran on all of them. It is important to master these platforms one by one. Major social media platforms in Iran include Instagram, Telegram, Twitter, WhatsApp, and Youtube. Other channels like Facebook and YouTube and Telegram are not that handy due to filtering and can be good options when it comes to advertising or promoting offerings.
For instance, Twitter in Iran can be used for sharing leadership and gaining real-time information. LinkedIn is a place for all business professionals, so it can be a great platform to target decision-makers. Instagram excels at visual storytelling using images, videos, reels, and live feeds. Once you grow your follower base, then you can think of expanding your territories.
4. Develop a Content Strategy in Iran
Businesses should consider the content they are about to publish on social media channels. Social media platforms are great places to disseminate brand messaging. Creating timely and relevant posts that can be repurposed on different channels is the best solution as a content strategy in Iran. Imagine you publish a blog on your website. Then you should promote it on your social media. Creating promotional content and publishing them at various times over several weeks will give you the most return. Multichannel marketing is a strategy that you need to have in mind to run a perfect marketing plan.
5. Publish Content for Iranian Users Constantly
Inconsistency is the worst thing that can happen to a social media channel. The consistent flow of content is what gives you authority and strengths. It will build customer loyalty and create a pathway to an engaging relationship, resulting in word-of-mouth marketing opportunities. Do not limit your content only to text posts. Images and videos give you more engagement. Use high-quality visuals to attract creative eyes and entertain customers.
6. Analyze your Social Media Marketing Activity in Iran and Create Relationships
People tend to engage with brands directly on social media. This is an opportunity to create strong relationships with your audiences. In the case of negative comments and sharing wonderful experiences, try to respond respectfully. To build a guinea relationship, try to respond to comments and direct messages. Retweet and repost relevant content and great experiences. Use social media for customer service inquiries and respond to reviews and complaints.
7. Follow Trends and Digital Interests in Iran
Social media platforms have a changing landscape, and businesses need to keep abreast of trends and interests. Social media platforms optimize the presentation of content by changing algorithms and rules. To create a flawless social media marketing plan in Iran, you need to stay on top of these changes. This will help marketers to get people’s favorite content in front of the right users with the right tactics.
By achieving all the items above, you can think of using analytic tools to track your growth. Finally, promoting and advertising will help you target better and run more successful campaigns in Iran. Advertising in Iran can help you increase website traffic, convert users into qualified leads and sell services or products in Iran.
Planning on entering Iran’s market? Take a few minutes, check out Zigma8 latest projects and offerings, and hit us up for more.