Brand awareness is a metric that shows consumers’ real level of recognition of a brand, service, or product. It is a serious concept in marketing as it helps businesses to reach a new audience and improve their marketing outreach.
If you are looking to find new ways to build, measure, and raise brand awareness in Iran, this is an essential guide for you prepared by Zigma8.
What Are the Benefits of Brand Awareness for Marketing in Iran?
Every business must know that strong brand awareness can have tangible effects on any performance of its organization. The benefits of building robust brand awareness will impact different layers of a business. Some of its most important advantages are listed below:
- Increasing Customers’ Trust
- Growing Brand Equity
- Easing Marketing Approaches
- Reaching Target Audience
Practical Ways to Build Brand Awareness for Marketing in Iran
You can create an informed and consistent awareness campaign to build and increase brand awareness in Iran. Here are some of our tested marketing strategies in Iran that you can use to build and increase brand awareness.
1. Engaging and SEO-based Content in Iran
Content creation in Iran is one of the essential brand awareness tactics. Focusing on informing, entertaining, and catching the target audience’s attention through branded content can bring you more value and show people exactly who you are and what your brand represents.
Engaging and SEO-based content in Iran sets you apart from your competitors and drives engagement in order to increase your brand awareness. Research the market and audiences’ interest and create a captivating brand story.
Once you put your content out there, your audience needs to find you online easily, and that is why you need to focus on Search Engine Optimization (SEO). It allows you to improve your website’s ranking on SERPs, drive traffic and expose your brand to wider audiences in Iran.
2. Social Media Marketing in Iran
There is no better place to exist as a brand than different social media platforms in Iran. These channels help you attract billions of users each day, and all of them can at some point become your potential leads or customers if you use effective Social Media marketing strategies in Iran.
To increase brand awareness through social media marketing in Iran, you need to select social media platforms that are commonly used by target audiences and most relevant to your brand. In Iran, people mostly use Instagram, Telegram, Twitter, and LinkedIn, and fewer people are active on TikTok, YouTube, or Facebook. You can expand your outreach and boost brand awareness in these channels by sharing content from your website, posting attractive content, having a regular posting schedule, investing in sponsored posts, etc.
Cooperating with social media influencers in Iran is a powerful solution since mega influencers can tailor your target content to the preferences of their followers and make them your potential leads. You should know that around 61% of consumers were swayed in their decision-making by digital influencers. Partnering with influential influencers can help you reach consumers that are likely to become your loyal customers.
3. Partnering with Complementary Local Brands in Iran
Another considerable brand awareness-building tactic in Iran is to get involved with complementary local businesses for partnerships. Building local reach can get you more conversions if you focus on the local market in Iran. Imagine a fashion brand teamed up with shoemakers or a coffee house partnered with a local bakery. This will help you create value, increase exposure, and expand your audience reach.
It is important not to choose direct competitors but rather a brand with a broadly similar target audience that can bring you new leads you might have missed. What you are looking for in a partnership brand awareness campaign in Iran is that both brands conjure similar impressions. Therefore, you need to choose partners who show off your Unique Selling Points (USPs) perfectly.
4. Storytelling with Infographics and Video Production in Iran
Video storytelling is a new but compelling marketing strategy in Iran that uses the power of video to tell a story about a brand, company, service, product, or even a person. In 2022, most consumers will come from videos, and brands need to rely on trends to feed people what they crave the most.
On the other hand, infographics are a bright and colorful way to display crucial marketing data and statistics in Iran. This type of content often gets shared wide and far, which makes them an excellent choice for building and increasing brand awareness in Iran. According to various analyses, infographics are extremely engaging these days and are used frequently in daily life. You can use them to educate people about your products or services, and explain high-level content in Iran visually.
Brand awareness is not necessarily a strategy built to sell. Instead, it tries to prompt the company as a whole so that target audiences in Iran instantly think of a brand’s voice, mission, personality, and USPs when looking for a product you provide or suggesting service to friends. Undressing how to grow your business in Iran can make your business succeed faster and more efficiently.
At Zigma8, we are profoundly passionate about building brand awareness for different brands using our understanding of the local market in Iran, knowing the consumers, and experiencing the local market. These are our strengths to help our clients build their brand in Iran organically. Ready to roll your brand awareness in Iran to the next level? Get in touch!