Public Relations Agency in Iran
Public relations agencies, as opposed to advertising agencies, simply promote corporations, organizations, companies or individuals via editorial coverage. This is known as “earned” or “free” media — stories appearing on websites, newspapers, magazines and/or TV programs — as compared to “paid media”, or advertisements. At Zigma8 | 360º Creative Communications we work alongside our clients, simplifying the process right from the start. We begin by devising a strategy, planning the brand’s communications, developing the advertising messages and integrating the PR so as to not miss any opportunities in getting results that add up.PR and advertising agencies share the same goals: promoting clients and making them seem as successful, honest, important, exciting or relevant as possible. But the paths needed to create awareness can be vastly different. It can often be the case that might confuse how and when to select an advertising agency or PR agency for the task, and in most cases when both are used at the same time, getting an even integration is not easy. Most people understand advertising is paid for by the client and should be viewed with skepticism, however, articles or TV appearances in respected publications have the advantage of third-party validation and are generally viewed more favorably.As is shown in the list below, many of the tasks expected of a PR agency are the similar to those conducted by advertising agencies. Only agencies such as ourselves provide 360º creative communications services, combining tasks as are needed so as to align the core strategic visions and missions of their client’s activities, allowing for carefully aligned and precisely integrated messages.
Expectations of a PR agency in Iran – divided into 8 activities:
1. Writing and distributing press releases (Farsi/English)
2. Providing speech writing (Farsi/English)
3. Creating and execute special events designed for public outreach and media relations
4. Conducting market research in Iran on the firm or the firm’s messaging
5. Expanding business contacts via personal networking or attendance and sponsorship of/at events
6. Providing copywriting and content for digital domains (internal or external sites)
7. Crisis management and public relations strategy development and handling
8. Social media promotion and community management handling
Firms and individuals should hire public relations agencies when they want to protect, enhance or build their reputation through the media. A good agency or PR practitioner in Iran can analyze the organization, find the positive messages and translate those messages into positive media stories. When the news is bad, a good agency can formulate the best response and mitigate the damage. Relationships between clients and agencies should not be passive – clients should continually inform the agency what messages they would like to promote and make suggestions on where they would like to appear. Very few stories make the front page of Iran’s leading newspaper, Hamshahri, but with the media landscape evolving by the day a good PR agency will know where, when and how to place the right message. In doing this agencies such ourselves can integrate messages across common media such as TV shows and magazines while simultaneously being present on websites, blogs and social media to help increase visibility and recognition. In conclusion, public relations can be viewed as a long-term investment, one that improves visibility positively affects recognition and enhances reputation as part of a corporation, organization, company or individual’s overall communications. We at Zigma8 | 360º Creative Communications here in Iran are proud to be one of the top agencies providing public relations solutions that get results – simply get in contact with us to see how this can all add up for you.