Many businesses have used videos as an effective tool of marketing for many years now. Today, video production is one of the most widely used methods of receiving and relaying data not only in Iran but all around the globe. As the popularity of video grows between people, innovation and creativity find a place in the video production industry, making it more and more useful for brands to promote a unique message.
In this article, Zigma8 will take a closer look at commercial video production in Iran and the most used types of commercial video production.
What is Commercial Video?
Commercial videos are an effective method for businesses and companies to convey a particular message to employees, stakeholders, and customers. When done right, commercial video can be a strong marketing tool that can be employed by various B2B and B2C businesses. Commercial videos are designed to inspire people to take action and influence them so spectacularly that no other medium can. Commercial videos allow brands to tell their stories in one of the most engaging and impactful ways possible.
How Can Commercial Video Help Your Brand in Iran?
Building a brand in a new market can be daunting through the first baby steps of making your path to the market and people’s lives. It can be incredibly hard to convey a specific message that resonates with your target audience, including who you are. What do you do? What are your mission, vision, and values? And what makes you different from your competitors? This is where commercial videos come in handy!
commercial video or video marketing in Iran has the potential to strengthen a brand exponentially. They can make a huge difference when it comes to showing clients what makes a brand stand out in Iran market. Emotional connections have been proven to build loyalty and influence consumer purchasing behavior. (Read more about this: How Online Advertising in Iran Affects Consumers’ Behavior?)
Commercial videos in Iran are an excellent way to create a positive emotional connection with the target audience. These videos use a strong combination of imagery, audio, and messaging to help people connect with an organization, a brand, specific products, and services. Experts say most commercial videos clock in under 30 seconds, meaning they need to immediately impact winning. It is needless to say this is what Zigma8 can make you achieve because more than having creative ideas is needed. We paved our way to be a unique advertising agency in Iran helping brands reach their potential through our teams’ minds and lenses.
Different Stages of Commercial Video Production In Iran
Basically, the process of creating commercial videos in Iran can contain the following stages:
In the pre-planning stage, the brand strategy and goals of the project will be determined. It is mostly about understanding the sole purpose of this video production. A business must answer the main questions regarding this video, including:
● The purpose of the video
● Target audience
● Advertising and marketing strategy for the video
● Filming Location and Distribution channels
● Guest and Interviews
● Call to Actions
These are only a few questions you need to have exact answers to before going to produce a commercial video in Iran.
The budgets, timelines, guests, interviews, voice-over, locations, and ideas are determined by this stage. The pre-production stage contains the following section:
● Site visit and considering lights, noises, reflections, …
● Storyboard Creation and scripting, developing a shoot plan, director, director instruction, actors, videographer, crew, editing team, etc.
Now here, all the planning is complete, and it is time to bring the story to life. The production phase is where all the footage, records, and voices will be ready for the commercial video in Iran. In this phase, filming and shoot days will be done as well.
With all the elements recorded, post-production is going to start. In this stage, the VM team will organize, select, plan, and edit the video content to create the intended commercial video. The first draft will be reviewed and revised with the given feedback. Once the video is finalized and approved, the final format will be shared with a business to be broadcast or published on different channels.
Different Types Of Video Production in Iran
With all that in mind, you might wonder what commercial videos are there. And which type of video should you use? Here we brought some of the most popular commercial videos in Iran for you to choose from.
- Profile Video
A profile video is great for introducing a company to consumers and potential stakeholders. It offers information, history, and a specific message. It aims to help people understand and engage with a brand.
- Promotional Video
A promotional video in Iran is a more particular way of displaying a service or product. These videos are mostly used online as they can target audiences effectively. However, promotional videos can work on TV broadcasting platforms as well. It will help promote brand recognition, awareness, product launching, and familiarity.
- Industrial Video
Industrial videos are produced within a specific industry. They are informative about services or products and many other means like fundraising, marketing, investor involvement, and advertising. (KACC Promotion Event)
- Social Media Video
Social media videos in Iran are made to encourage viewers to share the video or take a certain action. They are mostly used in Iran to highlight brands and their nature. Social media videos in Iran are focused on targeting specific groups of an audience through online algorithms in various channels. As an effective tool for marketing, social media videos in Iran are distributed on Instagram, LinkedIn, and YouTube.
- Branding Video
Branding videos in Iran are to raise brand awareness. They need strong visual design and consistency in color, fonts, and graphics as they are used to narrate a brand’s story. Branding videos can increase customer loyalty, grow the customer base, and create a memorable reputation.
- Testimonial Video
A testimonial video in Iran focuses on promoting a brand by featuring people who have already used a service or product and are happy with their choices. These videos can connect to the experience of consumers and turn them into potential customers. They offer trust and familiarity and can win people’s attention through what they offer. In some cases, celebrity testimonials go a long way to increase likability.
- Social Responsibility Videos
Social responsibility videos contain a story of how a business is helping and giving back to a community. They are used to encapsulate and portray a vision that can be bigger than the business itself.
At Zigma8, our dedicated team of experts has experienced all types of commercial video production in Iran for local and international businesses. We specialize in almost all kinds of video production techniques and have helped countless companies worldwide to revolutionize the market. If you are trying to start a video production in Iran for your brand or company, you are in the right place.
Contact us for any further questions.