Thursday, 12 September 2019 / Published in General
Zigma8 Featured as Top Package Design Agency by DesignRush As a leading Iranian 360º Creative Communications Agency, we at Zigma8 have been featured as a top package design agency by DesignRush, an internationally known B2B marketplace that connects brands with top agencies. In their efforts to help brands find the best agencies to promote their
Wednesday, 04 April 2018 / Published in On the media
CHALLENGES OF WORLD CLASS PACKAGE DESIGN IN AN IRANIAN MARCOM AGENCY Finding the right balance between elegance and functionality can be a challenge. Clients are looking for creative packaging designs that grab consumers’ attention and drive sales. At the same time, they’re looking for a functional design that meets durability and fulfillment requirements. The product
Wednesday, 07 March 2018 / Published in General
Iran, against the background of global sanctions and economic instability, continues to recover and grow at an exponential rate. Structural reforms and abolished sanctions are partly responsible for this revival, but the truth is, certain measures have also secured macroeconomic stability in Iran and reduced what was once a deeply concerning rate of inflation.  In
Wednesday, 28 February 2018 / Published in General
Businesses that target online consumers with their marketing are always looking to find the next big trending locations in the digital world. A marketing investment in the right trend means staying ahead of the competition and attracting more customers to your business. According to recent statistics, these trends are pointing to Iran as the next
Tuesday, 27 February 2018 / Published in General
HOW DIGITAL MARKETING WORKS IN IRAN Content marketing is what connects potential customers to businesses, products, or services within their sphere of interest. Since social media is a digital platform that facilitates networking, we will expose you to concise but detailed information about how digital marketing works in Iran, and how to utilize social media
Friday, 23 February 2018 / Published in General
ATL, BTL… RIP? For many years the advertising industry has been comfortably defining campaigns and their media in terms such as ‘above-the-line’ (ATL*), ‘below-the-line’ (BTL**) and more recently, ‘digital’. As the years pass however, we’re increasingly finding that these established definitions are increasingly failing to categories our choices. With each digital development introduced to the
Tuesday, 16 January 2018 / Published in General
According to the American multinational technology conglomerate Cisco, 80% of all internet traffic will be video by 2019 — up from 64% in 2014. One might wonder if without its national restrictions both on internet speed and content, Iran could help this figure  increase above that. Either way, the trend globally is undeniably in favor of
Thursday, 11 January 2018 / Published in On the media
Iran remains a tantalizing and exciting proposition, and the marketing communications (marcomms) industry should, now more than ever, be working at ways of developing it. The country has a predominantly young, outward-looking and entrepreneurial population (56% of its 80 million people are under 25 years) and a hunger for brands. One of the most wired-up
Thursday, 11 January 2018 / Published in On the media
Dr. Damoon Mir is the CCO of ZIGMA8 | 360º Creative Communications, the first Iranian advertising, marketing, and branding agency to become an affiliate member of the American Association of Advertising Agencies (4As). He has over 15 years of experience with prominent international agencies, has worked for renowned brands and developed national and international advertising and
Sunday, 07 January 2018 / Published in General
In today’s busy business market, brand recognition reigns; customer engagement endeavors; and developing a competitive edge is essential. How can you best do this without necessarily spending big? You hire a top digital marketing agency to help connect your brand with its customers, where they want, when they want, and in the ways they want. Before we walk
Saturday, 06 January 2018 / Published in General
Not a week goes by that a multinational brand or even a large local player gets in contact with us to request a visit for a ‘getting-to-know-you’, and a ‘getting-to-know-the-market’ meeting. In these meetings we make an effort to get-to-know the needs and concerns of those in charge of steering the marketing communications through what
Saturday, 23 December 2017 / Published in On the media
Despite Trump, Iran remains an exciting proposition for the marcomms industry Back in late 2008/early 2009, there was a good deal of optimism in America and much of the developed world; surprising really, given that we’d just suffered the worst financial meltdown in more than 80 years. The reason for that optimism was, of course,