CHALLENGES OF WORLD CLASS PACKAGE DESIGN IN AN IRANIAN MARCOM AGENCY Finding the right balance between elegance and functionality can be a challenge. Clients are looking for creative packaging designs that grab consumers’ attention and drive sales. At the same time, they’re looking for a functional design that meets durability and fulfillment requirements. The product

Iran remains a tantalizing and exciting proposition, and the marketing communications (marcomms) industry should, now more than ever, be working at ways of developing it. The country has a predominantly young, outward-looking and entrepreneurial population (56% of its 80 million people are under 25 years) and a hunger for brands. One of the most wired-up

Dr. Damoon Mir is the CCO of ZIGMA8 | 360º Creative Communications, the first Iranian advertising, marketing, and branding agency to become an affiliate member of the American Association of Advertising Agencies (4As). He has over 15 years of experience with prominent international agencies, has worked for renowned brands and developed national and international advertising and

Despite Trump, Iran remains an exciting proposition for the marcomms industry Back in late 2008/early 2009, there was a good deal of optimism in America and much of the developed world; surprising really, given that we’d just suffered the worst financial meltdown in more than 80 years. The reason for that optimism was, of course,

Since the 1979 revolution, the Global advertisers have witnessed a hard time in Iran, but still the advertising scene of Iran never really slowed down. Now with the economic sanctions gone, many agencies have managed to attract international attention and brands. One such advertising agency, which has not only defied all boundaries but has managed

When the U.S. and other countries lifted economic sanctions on Iran in January of this year, it was the first chance since 2012 for many countries in Europe and Asia to do business with Iran, and there are many brands now competing for space in the Iranian market. Because of that, it’s a good time

Discussing the challenges of Branding and Advertising in Iran after the sanctions with Dr. Damoon Mir the CCO of ZIGMA8 | 360º Creative Communications Dr. Damoon Mir is the CCO of ZIGMA8 | 360º Creative Communications, the first Iranian advertising, marketing, and branding agency to become an affiliate member of the American Association of Advertising Agencies (4As).

An interview on The Huffington post with our CCO, Dr Damoon Mir, about Advertising and Marketing in Iran. Interview with Dr. Damoon Mir, The CEO of the only Iranian full service advertising, marketing and branding agency to become an affiliate member of the 4As after the UN removed sanctions on Iran. I had the opportunity

An interview on M&M Global with our CCO, Dr Damoon Mir, about Advertising and Marketing in Iran. – What are the key trends advertisers should know about the Iranian market? The first and most important thing to bear in mind when advertising and branding in Iran is that you are communicating with one of the