Today, popular brands are known for more than just a logo and a set of specific colors. Successful businesses have stories and personalities that encourage a deeper and lucrative relationship with their audiences. To create a consistent experience for customers, brands need to blend every element seamlessly across a range of media. A brand feels
Real estate advertising has always been a coveted field of work worldwide. They have flourished based on recommendations over decades. Therefore, it is a wonder how far a brand can expand its business with just word-of-mouth in an industry filled with the same approaches. Actually, the competition is fierce, and these days new players need
Zomorrodi is one of the oldest and most popular Iranian jewel makers with more than 120 years of inherited experience and knowledge. Like any other historic and successful company, Zomorrodi has developed several business units across semi-related categories throughout their many years of business in Iran, including commercial real estate, industrial innovation, financial, trading and
Brand identity combines what a brand says, its values, how it communicates the service/products, and what it wants people to feel when they interact with it. A brand identity is the personality of the business and a promise to customers. When Selda, the household hygiene manufacturer, decided to enter the local market, they needed to
Football as a mass enthusiasm phenomenon makes people worldwide part of something big, and the same story exists in Iran. Football in all its facets reaches an audience of millions, and that need for passion and belonging predominates in and out of every stadium. Especially in the context of major events such as the Football
Promoting an advertising campaign in Iran for a European brand can become a challenge as audiences need to be convinced that the quality is intact and guaranteed. This was the case with Fuhlen’s advertising campaign. We needed a clear linear plan for marketers to follow. Identifying business goals, researching keywords, targeting audiences, creating media plans,
Implementing a brand design in Iran for a Multi Brand Business Brand architecture is the core relationship between brands within an organization and how they interact with one another. When an organization grows and appeals to different audiences through different product lines or acquisitions, brand architecture is the key system that ensures each type of
Anyone who has traveled to France has surely walked into a French pastry with a heavenly smell, only to find a colorful, luxurious array of delicious desserts and cakes in the vitrine. Since the French have their baking recipes down to an art, French-style pastries are now sold in bakeries worldwide. People are now able
The importance of Farsi content creation Persian or Farsi is spoken in the Islamic Republic of Iran, Afghanistan (Dari), and Tajikistan (Tajiki). For the time being, approximately 120 million people speak Persian or Farsi as their mother language or their second language. Considering the number of Farsi speakers and the influence it has in the
People’s lives are becoming easier thanks to advancing technology and global internet access. Today, the Internet’s importance and power in business success should not be ignored since it benefits almost all small to large businesses. And one of the most powerful methods in this approach is digital marketing campaigns. As a B2B company, you understand
According to statistics, Iranians bought housing units in Turkey 20% more compared to the same period in the previous year during the first six months of the year. In light of the sharp decline of the local currency Rial, Iranians are rushing to purchase real estate in Turkey, Oman, and UAE primarily to safely invest their