معماری برند در فرآیند برندینگ چه معنایی دارد؟
Tuesday, 19 July 2016 / Published in General
At Zigma8 creative marketing agency, not only do we work with you to develop your individual brands’ strategy, we try to create an efficient and effective brand architecture.
نام‌گذاری برند، تنها یک مرحله از مراحل آغازین فرآیند برندسازی و برندینگ است
Monday, 18 July 2016 / Published in General
How does Zigma8 full service advertising agency create a brand name that gets results? Alina Wheeler, in her book “Designing Brand Identity,” spells out that, “the right name is timeless, tireless, easy to say and remember; it stands for something and facilitates brand extensions. Its sound has rhythm. It looks great in the text and
تاثیر یک شرکت تبلیغاتی در ساختن تجربه‌ای خوب برای مشتری؛ یک اصل مهم در مسیر بازاریابی
Monday, 18 July 2016 / Published in General
The best advertising agencies will tell you that customer experience is more memorable than your logo, which is why you should put just as much care into designing a customer experience as you do in designing your logo. It is essential for companies to look up from the desktop and not only see the world
نقش ابر ایده برند در طراحی و اجرای فعالیت‌های برندسازی و تبلیغات
Monday, 18 July 2016 / Published in General
What is a Big Idea, as defined by top advertising agencies, and how can it help bring greater engagement with your customers? A Big Idea functions as an organizational totem pole around which strategy, behavior, actions, and communications are aligned. A Big Idea expressed as a simple statement is used internally as a beacon that
جایگاه‌سازی برند؛ پیش‌نیازی برای فعالیت‌های دیگر برندسازی، تبلیغات و بازاریابی
Monday, 18 July 2016 / Published in General
What answer would you get if you asked the best ad agencies: What is positioning and how can it help increase the success of a brand? Every effective brand has a positioning strategy that drives planning, marketing, and sales. Positioning evolves to create openings in a market that is continually changing, a market in which
Monday, 18 July 2016 / Published in General
Top advertising agencies know the answer: Why is brand strategy essential for any business and how is it defined? Effective brand strategy provides a central unifying idea around which all behavior, actions, and communications are aligned. It works across products and services and is effective over time. The best brand strategies are so differentiated and
Monday, 18 July 2016 / Published in General
How to use branding imperatives to make your brand stand out. 1. Acknowledge that we live in a branded world. At Zigma8 full-service advertising agency we believe that everyone has a brand, even self-employed tradespeople, who may not realize they represent a brand. When they behave with the goal of influencing how their customers perceive
Monday, 18 July 2016 / Published in General
If you ask top advertising agencies why should companies invest in their brand identity and how can doing so improve sales? The best brand identity programs embody and advance the company’s brand by supporting preferred perceptions. Identity expresses itself in every touchpoint of the brand and becomes intrinsic to a company’s culture — a constant
What is branding in Dubai and why is it important to do advertising and marketing in Dubai?
Monday, 18 July 2016 / Published in General
What is branding, as defined in advertising companies, and why is it essential to marketing? Branding is a disciplined process used to build awareness and extend customer loyalty. It requires a mandate from the top and readiness to invest in the future. Branding is about strategically seizing every opportunity to express why people should choose
Sunday, 17 July 2016 / Published in General
What do advertising companies mean by talking about brand touchpoints, and how can you use touchpoints to help get exposure for your brand? At Zigma8, a full-service agency, we aim to strategically create communications that determine a preferred relationship, resulting in zero difference between what both you and your customers say about your brand. For
Sunday, 17 July 2016 / Published in General
Let’s suppose you were to ask the best advertising agencies: What makes a brand? Here are some thoughts on branding. “A brand is not what you say it is, but what they say it is”, one expert claims. Jeff Bezos however, founder of the brand Amazon, the online shopping success story, adds an amusing twist
Tuesday, 26 January 2016 / Published in General
How a brand’s promise can be broken in print and why we as a full-service advertising agency in Iran, insist on production from “A-Z”? At Zigma8 full-service advertising agency, we believe that customers remember their experience with your brand, maybe more so than its logo and layout. At the moment a touchpoint becomes a point
ما، آژانس تبلیغاتی زیگما8، یک شرکت تبلیغاتی خلاق و تنها عضو ایرانی انجمن 4A’s هستیم
Tuesday, 23 December 2014 / Published in General
What becoming a member of 4A means to us at Zigma8 creative branding agency, and how it can benefit your business with us. “Zigma8 | 360º Creative Communications is the first Iranian agency to become a member of the 4A’s”, is what it says on the acceptance letter we received from New York in December
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