Iran, against the background of global sanctions and economic instability, continues to recover and grow at an exponential rate. Structural reforms and abolished sanctions are partly responsible for this revival,

Businesses that target online consumers with their marketing are always looking to find the next big trending locations in the digital world. Investment in marketing can help you stay ahead

How digital marketing works in Iran Content marketing is what connects potential customers to businesses, products, or services within their sphere of interest. Since social media is a digital platform

ATL, BTL… RIP? For many years the advertising industry in Iran has been comfortably defining campaigns and their media in terms such as ‘above-the-line (ATL*), ‘below-the-line (BTL**), and more recently,

According to the American multinational technology conglomerate Cisco, 80% of all internet traffic will be video by 2019 — up from 64% in 2014. One might wonder if, without its

In today’s busy business market, brand recognition reigns; customer engagement endeavors; and developing a competitive edge is essential. How can you best do this without necessarily spending big? You hire a top

Not a week goes by that a multinational brand or even a large local player gets in contact with us to request a visit for a ‘getting-to-know-you’, and a ‘getting-to-know-the-market’

Branded gifts, corporate gifts, business gifts, promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts are all articles of merchandise branded with a company logo and used in

ATL, BTL… RIP? For many years the advertising industry has been comfortably defining campaigns and their media in terms such as ‘above-the-line’ (ATL*), ‘below-the-line’ (BTL**) and more recently, ‘digital’. As

Takdaneh Fresh New Packaging Design “…and the winner is, Zigma8!”, came the live Instagram feed announcement from Dr. Mehrdad Anvari on behalf of Takdaneh’s marketing and management team. Takdaneh is

How knowledge sharing in Iran is a big win for all “There is no wealth like knowledge, and no poverty like ignorance“, is a quote by the Buddha that does not

Successfully Selling Socially for Synergy Global Forum 2017 On February 20th this year, Tehran’s Milad Tower Conference Centre played host to the Global Synergy Forum 2017 — an event that brought some

How to advertise on Instagram in Iran while building a brand In many ways, Instagram is a digital shop window display – a place where we dress up our lives

How to advertise on Telegram in Iran and get the message out Telegram messenger is a messaging app in the the very loosest of terms. For Iranians it has become

Tasty Tips to Get Throught the Longest Night ‘Yalda’ is one of the most celebrated traditional events in Iran, marking the longest night of the year and the winter solstice.

Out-of-home advertising (aka OOH advertising or outdoor advertising) or out-of-home media (aka OOH media or outdoor media) is advertising that reaches the consumers while they are outside their homes.Outdoor advertising

”How to advertise on Iranian television & Radio and make a bigger impression” According to a recent study by Tehran University on the media consumption habits of average Iranians, despite