Sunday, 17 July 2016 / Published in General
Let’s suppose you were to ask the best advertising agencies: What makes a brand? Here are some thoughts on branding. “A brand is not what you say it is, but what they say it is”, one expert claims. Jeff Bezos however, founder of the brand Amazon, the online shopping success story, adds an amusing twist
Tuesday, 26 January 2016 / Published in General
How a brand’s promise can be broken in print and why we as a full-service advertising agency in Iran, insist on production from “A-Z”? At Zigma8 full-service advertising agency, we believe that customers remember their experience with your brand, maybe more so than its logo and layout. At the moment a touchpoint becomes a point
Tuesday, 23 December 2014 / Published in General
What becoming a member of 4A means to us at Zigma8 creative branding agency, and how it can benefit your business with us. “Zigma8 | 360º Creative Communications is the first Iranian agency to become a member of the 4A’s”, is what it says on the acceptance letter we received from New York in December