حوار(M&M Global) مع مديرنا الإبداعي، دكتور دامون مير، عن الدعاية والتسويق في إيران
Tuesday, 27 September 2016 / Published in On the media
An interview on M&M Global with our CCO, Dr Damoon Mir, about Advertising and Marketing in Iran. – What are the key trends advertisers should know about the Iranian market and marketing in Iran? The first and most important thing to bear in mind when advertising and branding in Iran is that you are communicating
Monday, 12 September 2016 / Published in General
Supermarkets the world over carrying billions and billions of items in stock displayed before customers and demanding attention, detailing contents, and telling stories about the brands that provide them. This is an industry catering to consumers, made by manufacturers, delivered distributor, and delicately put together by design agencies and the likes. Packaging design is in
Saturday, 10 September 2016 / Published in General
In today’s oversaturated market, brimming with vast quantities of products readily available, designing packing labels that attract consumers’ attention is proving ever more difficult and challenging. It is said that 70% of purchase decisions are made at the point of sale, so creating quality labels, printed with an eye-catching design is essential. Whether launching a
Tuesday, 06 September 2016 / Published in General
Event management that add Up Events can provide an opportunity for precisely targeted audiences to receive a deeper and more engaging experience with your brand or organization. They are not just occasions to showcase new products, services or make announcements, but as much an opportunity to quickly build or reinforce your brand story by showcasing
Monday, 29 August 2016 / Published in General
Road shows that get results For private companies, a road show is an important opportunity to go public and offer investors a chance to buy securities in the firm. Also, know as “dog and pony shows”, road shows can be simply summed up as a marketing tool to attract investors. A company might choose to
Tuesday, 19 July 2016 / Published in General
How has social media changed the way companies communicate their brand, and what is the social media strategy used by digital marketing companies like Zigma8? The consumer is no longer a faceless statistic in a report; she has become an active participant in the brand building process. “Share”, “tag”, and “comment” are her new mantras.
Tuesday, 19 July 2016 / Published in General
Multicultural advertising agencies can tell you the answer to the question: How can geographical borders be crossed by brands and what should be avoided in transit? The Internet has made us all global companies. In cyberspace, on our desktops, and on our mobile phones, where you are has become increasingly irrelevant. But as companies enter
Tuesday, 19 July 2016 / Published in General
At Zigma8 creative marketing agency, not only do we work with you to develop your individual brands’ strategy, we try to create an efficient and effective brand architecture.
Monday, 18 July 2016 / Published in General
How does Zigma8 full service advertising agency create a brand name that gets results? Alina Wheeler, in her book “Designing Brand Identity,” spells out that, “the right name is timeless, tireless, easy to say and remember; it stands for something and facilitates brand extensions. Its sound has rhythm. It looks great in the text and
Monday, 18 July 2016 / Published in General
The best advertising agencies will tell you that customer experience is more memorable than your logo, which is why you should put just as much care into designing a customer experience as you do in designing your logo. It is essential for companies to look up from the desktop and not only see the world
Monday, 18 July 2016 / Published in General
What is a Big Idea, as defined by top advertising agencies, and how can it help bring greater engagement with your customers? A Big Idea functions as an organizational totem pole around which strategy, behavior, actions, and communications are aligned. A Big Idea expressed as a simple statement is used internally as a beacon that
Monday, 18 July 2016 / Published in General
What answer would you get if you asked the best ad agencies: What is positioning and how can it help increase the success of a brand? Every effective brand has a positioning strategy that drives planning, marketing, and sales. Positioning evolves to create openings in a market that is continually changing, a market in which
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