Thursday, 11 January 2018 / Published in On the media
To help you learn almost everything there is to know about Iran’s creative advertising and design industry, we’ve added answers to an interview with Zigma8’s CCO, Dr Mir Damoon Mir. Dr. Damoon Mir is the CCO of ZIGMA8 | 360º Creative Communications, the first Iranian advertising, marketing, and branding agency to become an affiliate member of
Sunday, 07 January 2018 / Published in General
In today’s busy business market, brand recognition reigns; customer engagement endeavors; and developing a competitive edge is essential. How can you best do this without necessarily spending big? You hire a top digital marketing agency in Iran, or elsewhere, to help connect your brand with its customers. You should do this where they want; when they want; and
Saturday, 06 January 2018 / Published in General
Not a week goes by that a multinational brand or even a large local player gets in contact with us to request a visit for a ‘getting-to-know-you’, and a ‘getting-to-know-the-market’ meeting. In these meetings, we make an effort to get-to-know the needs and concerns of those in charge of steering the marketing communications through what
Saturday, 23 December 2017 / Published in On the media
Despite Trump, Iran remains an exciting proposition for the marcomms industry Back in late 2008 to early 2009, there was a good deal of optimism in America and much of the developed world; surprising really, given that we’d just suffered the worst financial meltdown in more than 80 years. So what does this mean for
Tuesday, 28 November 2017 / Published in General
Branded gifts, corporate gifts, business gifts, promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts are all articles of merchandise branded with a company logo and used in marketing and communication programs. They are given away to promote a brand. Simple enough, right? Well, not really. If you’re looking for promotional or advertising
Wednesday, 16 August 2017 / Published in General
ATL, BTL… RIP? For many years the advertising industry has been comfortably defining campaigns and their media in terms such as ‘above-the-line’ (ATL*), ‘below-the-line’ (BTL**) and more recently, ‘digital’. As the years pass, however, we’re increasingly finding that these established definitions are increasingly failing to categorize our choices. With each digital development introduced to the
Wednesday, 19 July 2017 / Published in General
Takdaneh Fresh New Packaging Design “…and the winner is, Zigma8!”, came the live Instagram feed announcement from Dr. Mehrdad Anvari on behalf of Takdaneh’s marketing and management team. Takdaneh is one of Iran’s leading fruit juice manufacturers and had recently put their repackaging project up for pitch among Iran’s top branding and advertising agencies such
Tuesday, 18 July 2017 / Published in General
How knowledge sharing in Iran is a big win for all “There is no wealth like knowledge, and no poverty like ignorance“, is a quote by the Buddha that does not appear in our recently published book on Marketing, Branding, and Advertising here in Iran. Among the 300 cutely coloring pages you can find a great
Monday, 17 July 2017 / Published in General
Successfully Selling Socially for Synergy Global Forum 2017 On February 20th this year, Tehran’s Milad Tower Conference Centre played host to the Global Synergy Forum 2017 — an event that brought some of the world’s most prominent speakers on business together with Iran’s budding business community. For this year’s event — Iran’s largest business event to date
Monday, 06 February 2017 / Published in General
How to advertise on Instagram in Iran while building a brand In many ways, Instagram is a digital shop window display – a place where we dress up our lives and increasingly dress up our businesses. In fact, what started as a very simple social media app has now grown to assist brands and businesses
Wednesday, 25 January 2017 / Published in General
How to advertise on Telegram in Iran and get the message out Telegram messenger is a messaging app in the the very loosest of terms. For Iranians it has become many things to many people. For some, a source of daily news through the various channels; for others, a means of entertainment with its inbuilt
Wednesday, 18 January 2017 / Published in General
Tasty Tips to Get Throught the Longest Night ‘Yalda’ is one of the most celebrated traditional events in Iran, marking the longest night of the year and the winter solstice. Every year, on December 21st, Iranians celebrate the arrival of winter, the renewal of the sun, and the victory of light over darkness – “Shab-e