Businesses that target online consumers with their marketing are always looking to find the next big trending locations in the digital world. Investment in marketing can help you stay ahead of the competition and attract more customers to your business. According to recent statistics, these trends are pointing to Iran as the next booming online consumer market. Therefore, digital marketing in Iran should be your next point of focus for your business.
When the term “digital marketing” is used, it basically refers to all the various methods and techniques of marketing on the internet. This could mean email marketing, social media marketing, search engine optimization, content marketing, e-commerce marketing, pay-per-click advertising, search engine marketing, and the list goes on. Not all these digital marketing methods will be suitable for your business, though. It all depends on the actions of your target audience, especially in the location in which they live.
Internet usage in Iran
In the past 16 years, the number of Iranians using the internet has increased by over 1,700%. As of 2016, that’s about 68.5% of the entire population of Iran. Since this is a country with roughly 80 million people, this means that digital advertising in Iran could be seen by up to 57 million people. There is a very good chance that Iranian internet users will take the time to look at your advertisement too because the average Iranian spends up to 9 hours per day on the internet. This means they have plenty of time to browse and pay attention to what they’re looking at.
Social media usage in Iran
As a business owner and marketer, social media marketing in Iran is the best way to target Iranian consumers who are online. Studies show that Iranians use Instagram more than any other social media platform, even more than Facebook and Twitter. This, of course, is a social media platform which lets users share videos and images on their profile pages. Other people can comment on this posted media and visit a website link that is published along with it. Right now, there are between 12 million and 14 million Iranians who are actively using Instagram. The age range of half these users is from 16 to 35.
The real power of Instagram comes from its worth-of-mouth advertising. This is when people see your video or picture advertisements and then share them with their friends and family. As a result, you are given additional free marketing and will likely grow your own subscriber list in the process. If you were to go to any of the top social media agencies in Iran, you can be sure that they would set you up with an Instagram account if you did not already have one.
What many people do not realize is that Facebook is actually the parent company of Instagram. Facebook purchased this photo-sharing company for $1 billion back in April of 2012. Facebook has allowed Instagram’s platform to be easy and convenient when it comes to sharing videos and images. In fact, you can even share them across other social media platforms, like Tumblr, Flickr, Twitter, and even the main Facebook platform itself. That way, you can capture all the traffic from the users of those websites as well.
Telegram usage in Iran
The mobile instant messaging app known as “Telegram” is the most widely used in Iran. According to the Financial Tribune, over 45 million mobile users in Iran are active on Telegram. For this reason, social media advertising in Iran through Telegram would consistently put your advertisements in front of Iranians who are constantly looking at their mobile device screens.
The biggest challenge is ensuring that your advertisements target the proper demographics of your audience. Find a digital marketing agency to handle your social media management in Iran, so that your investment into marketing will target the right people. You can find a list of the top digital agencies in Iran which specialize in social and digital marketing by contacting the Zigma8 content creation team.