Iran, in its own way, with its natural and human resources, is one of the most unique countries in the region or even in the world with great economic potential. Consider the following facts to have a better notion about the insights of advertising and marketing services in Iran’s market in the MENA region:
- 2nd largest economy in the MENA region, after Saudi Arabia
- 2nd largest population too, after Egypt
- 2nd largest Natural Gas reserves in the world
- 4th largest proven Crude Oil reserves in the world
With a total population of over 83 million and a large percentage of a highly educated population, Iran has immense potential to be your next growth opportunity in business. In an increasingly business-oriented environment, real GDP growth was more than 4% in 2016 and 2017. In short, the market potential is undoubtedly unique and intact in advertising and marketing services in Iran.
Despite the fact that Iran is a great destination for many international brands and businesses to expand their market, it is also quite difficult and different to plan and run advertising and marketing services in Iran’s market. Some of the critical challenges of marketing in Iran are such as:
- multiple levels of government restrictions
- low penetration of English language (Farsi/ Persian is the dominant language)
- significant banking/ financial restrictions
But rest assured, we can handle all the aforementioned challenges for you. With our tie-ups with local businesses and authorities, we have solutions that can help you grow your business by advertising and marketing services in Iran’s market whilst dealing with the challenges.
Despite sanctions, Iran is No. 16 in the world ranking for internet users – 67 million by the 1st quarter of 2020. With TV & media content being heavily censored, the internet is where Iran’s go for real, uncensored, and attractive content. There are also a lot of restrictions for the type of advertising and marketing services and TVC content on IRIB (Islamic Republic of Iran Broadcasting.)
The current situation provides a major opportunity for advertising and marketing services in Iran. This is despite the fact that digital restrictions also make the process of online marketing a big challenge for marketers and brands. For example, Google does not operate in Iran. But, once again, we have the penetration and solutions to help you market your business successfully in the digital platform in Iran.
Leave us a line at our contact to tell us about your project. We have the know-how and resources to execute your plan for advertising and marketing services in Iran effectively and offer end-to-end solutions, including media planning and buying, translation, approvals & more. We’re your digital marketing agency for Iran.