THE ZIGMA8 WAY
The Philosophy Of Our Branding Firm
1. Always live the brand.
As a brand design agency we eat, sleep and breathe the brands we work with, trying to better understand the thoughts and feelings of the brand’s audience so as to develop relationships and results between the brand and its customers.
2. Our business is making our customer’s business successful.
Like the best advertising agencies we are only as successful as we make our customers, and we know that the goal of our business is to continually make both our customer and their brand’s success grow.
3. Show that experience is the brand.
We believe that the experience of a brand is more powerful than the brand’s identity. The way to make an audience experience the brand is by giving it a story from a brand marketing agency, and when this story is correct, the audience will identify and develop a stronger relationship with it.
4. Get great answers through great questions.
Similar to all multicultural advertising agencies, we ask the right questions, making sure the solutions we find are the best possible ones for the project in hand and the success of the brand.
5. Custom-make success.
We understand that valuable solutions are not found with an off-the-shelf process – especially in an Iran advertising agency, and therefore we look at each individual project to see if unique processes are required.
6. Never paint by numbers.
We understand that many touchpoints are requested and used by customers of branding agencies, but we try to never see a touchpoint as a frame to simply fit your logo within.
7. Be generalists who specialize.
To be in the list of top advertising companies we make a point of discovering touchpoints before learning the fundamental principles that can make a lasting difference in a brand’s identity.
8. Never stop at identity assets.
We constantly search for new opportunities to increase brand equity by going beyond identity assets, which can force your competitors to work that much harder, with the best marketing agencies.